Real Estate Agent Marketing on a Budget—Affordable Ideas From $0 to $50 per Month
You’ve probably heard the old cliche that you have to spend money to make money. But you’ve probably also heard the one about money doesn’t
Here’s a cautionary tale about the importance of using correct spelling when running ads.
A man wanting to sell his home by owner posted an ad in his local newspaper. It started off innocently enough, and everything seemed fine about the listing until the last line, which read, “No Asians thank you”. When a reporter went to interrogate the man, an interesting conversation ensued:
Note: The conversation is transcribed below. You might want to read along due to poor video quality.
Reporter: I would like to ask you a few questions about the house you have for sale.
Seller: Well, I’d rather not answer it.
Reporter: Why not?
Seller: Because I don’t want to. I’m not going to spell my business for everybody over the air.
Reporter: I’m not interested in how much you want for the house, I’m just interested why you don’t want any Asians to buy it or move in.
Seller: The simple reason is they’re too lazy.
Reporter: Why don’t you want Asians moving into your house?
Seller: It’s just that I don’t like the Asians. It’s all it is.
Reporter: You just don’t want them in your place?
Seller: They’re just a mob of crooks, that’s all they are.
Reporter: Don’t you know there’s a law against what your doing?
Seller: Well, no one has told me that.
Reporter: Don’t you think it’s wrong?
Seller: Even the Asian said I could have my sign up. If I can get the buyer, then I’m the seller.
Reporter: So you won’t give it to an Asian person?
Seller: If they come up with a buy then yes. All they’re interested in is to put the sign up. That’s it. I’ve had Asians. I’ve had to knock them back.
Reporter: What would (pause). Oh no, – agents. Do you know your ad says no Asians?
Seller: Asians, so, well that’s a bit extreme.
Reporter: Is that what you said, no Asians?
Seller: No, no, no. Agents!
Reporter: You said no agents?
Seller: Sorry!
(Shh, our secret)
Show your sphere your an expert. We have over 1000 articles covering every real estate topic your audience will love.
Position yourself as a real estate authority!
Real estate + topical events — the perfect match!
Become the bearer of good vibes!
Because hey, everyone loves to laugh!
Get our weekly email that makes communicating with your sphere on social actually enjoyable. Stay informed and entertained, for free.
You’ve probably heard the old cliche that you have to spend money to make money. But you’ve probably also heard the one about money doesn’t
Agents learn early on in their career that listings are the name of the game. Unfortunately, no matter how much sense that makes, it’s still
Via Big Stock Photo “Home is a shelter from storms—all sorts of storms.” — Political pundit William J. Bennett As I stand at what is probably
There are tons of ways and places to market yourself as a real estate agent, but email marketing has to be one of the best
There’s no way around it… Now, more than ever, you’ve GOT to stand out as a real estate agent. To say our industry is over-saturated
This reset password link has expired. Check the latest email sent to you.