Take Your Word-Of-Mouth Real Estate Marketing to the Next Level by Teaming up with a Local Influencer
Most real estate agents use social media as a means of marketing themselves, at least to some degree. Some agents are able to build a
Real estate agents, who are by and large self-employed, can relate to the importance of tax deductions. By reducing your taxable income, deductions naturally become your best friend during tax time.
The problem, though, is determining what can be written off, and what can’t. It’s always best practice to consult your accountant, but a cheat sheet sure helps jog the memory so you don’t overlook anything you’re entitled to take.
Such a cheat sheet is exactly what’s below, thanks to two folks: 1) Fred Podris of Podris Tax Service who compiled the list, and REALTOR® Brenda Douglas who kindly posted it to Facebook for all to benefit from.
One problem, though. This cheat sheet, which was originally intended as a print-out, isn’t legible in digital format (see below). No worries, though. Just keep scrolling and you’ll see that we’ve transcribed it for easy reading.
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(Disclaimer: We’re not a tax expert, and we don’t play one on the Internet. Consult your accountant for tax advice. What’s below is simply a list for quick reference.)
Advertising
- Billboards
- Brochures/Flyers
- Business Cards
- Copy Editor Fees
- Direct Mail
- Email Marketing and Newsletters
- Graphic Designer Fees
- Internet Ads (Google, Facebook, etc.)
- Leads/Mailing Lists
- Marketing Services
- Networking Event Costs
- Post Cards
- Print Ads (Newspapers and Magazines)
- Promotional Materials
- Radio Ads
- Signage/Banners
- Television Ads
- Web Design
- Web Hosting and Domain Fees
Agent Improvement
- Books (Sales Books, RE Books, etc.)
- Continuing Education
- Magazine Subscriptions
- Newsletter Subscriptions
- Sales Training/Coaching
- Seminars
- Textbooks/Reference Books
- Trade Publications
Auto
Either Business Mileage (55.5 cents per mile) Or… Auto Expenses
- Car Washes
- Depreciation/Lease Payments
- Gas
- Insurance
- Interest
- License/Registration
- Maintenance
- Repairs
- Tires
Both Methods can Deduct
- Car Washes
- Tires
Business Travel
- Airfare
- Car Rental
- Dry Cleaning/Laundry
- Lodging
- Meals
- Parking/Tolls
- Taxi, Train, Subway, Bus
- Tips
Business Meals / Entertainment / Communication
- Answering Services
- Cell Phone Service
- Fax Expenses/Efax
- Interactive Voice Response (IVR)
- Internet Service
- Office Telephone/VOIP
- Pagers (those still exist?)
- Toll Free Number
Equipment
- Briefcase
- Calculator
- Camera/Lenses
- Cellphone/Smartphone
- Cleaning Equipment (Vacuum Cleaner)
- Computer
- Equipment Repair
- Flashlight
- GPS
- Hard Drives/Thumb Drives
- Ipad/Tablet PC/Android
- Laptop
- Lock Boxes/Locksmiths/Keys
- Maps
- Printer
- Scanner
- Staging Items – Furniture
- Tape Measure
- Video Camera
Employee Wages
- Clerical Support
- Family Wages (kids/spouses… really)
- Payroll/Unemployment Taxes
- Sales Assistant
- Virtual Assistant
Health Insurance, Home Office
- Insurance
- Mortgage Interest/Rent
- Property Taxes
- Repairs/Maintenance
- Security System
- Utilities
Office Expenses
- Desk Fees
- Client Refreshments (Coffee, Water, etc.)
- Copier Fees
- Janitorial Services
- Office Furniture
- Bookshelves
- Chairs
- Desks
- Filing Cabinets
- Office Supplies
- Envelopes
- Folders
- Paper
- Pens
- Postage
- Stationary
- Toner/Ink
- Office Rent
- Online Storage of Business Files
- Software
Professional Fees
- Association Dues/Fees
- NAR
- NAIREB
- NAREB
- NAEBA (how many combos of those letters are there???)
- CREA
- Chamber of Commerce
- Bank Fees
- Bookkeeping Fees
- Business Licenses
- E & O Insurance
- Franchise/Affiliation Fees
- Interest on Business Purchases
- Legal Fees
- MLS Fees
- Tax Prep Fees
Retirement
- Defined Benefit Plan
- Self Employment Pension (SEP)
- Simple IRA
- Solo 401k
Selling Expenses
- Appraisal Fees
- CL100 Fees
- Client Gifts (<$25 per client)
- Closing Attorney Fees
- Concessions
- Courier Services/Delivery Fees
- Finder Fees/Referral Fees
- Home Repairs to sell listed property
- Home Warranty
- Inspection Fees
- Notary Fees
- Open House Expenses
- Photo Editing
- Staging Fees
Start Up Expenses
- Including organizational costs
(Shh, our secret)
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