This week, Realtor.com® unveiled a new logo, a redesigned News & Advice section, and the largest national marketing campaign they’ve ever embarked upon.
To accomplish this, they had to bring in some “big guns.” Their new ad campaign features Elizabeth Banks, the Emmy-nominated actress, producer, and director. You’ve probably seen her in movies like “The 40-Year-Old Virgin,” “Pitch Perfect,” and “The Hunger Games.”
Here’s the Realtor.com team and new logo!
Courtesy of Suzanne Roy
The main thing Realtor.com® keeps pushing is that real estate is a common denominator for all of us. Even the celebrities have the same challenges we do. Sometimes, it helps to have a celebrity point that out. Even better is when they can point it out in the lighthearted fashion that we at the Lighter Side hold in such high regard. Turns out, Banks does exactly that!
That’s why she said it made so much sense to become the new face of Realtor.com®.
“I’m a little house obsessed and looking for a new home right now, which made the opportunity to work on the new realtor.com® ad campaign a great fit,” she said. “I love the accessibility of realtor.com. My husband and I email each other photos of houses to look at and the other person can pull them right up—no matter where they are.”
Their new campaign, called “Real Estate in Real Time,” includes some sweet 15-second and 30-second commercials as well as longer web episodes. (You’ll find everything on Realtor.com® as it comes out.)
In one of the first ads, called “Jim,” Banks is characterized as a real estate fanatic who is awe-inspired by “Jim” who’s using Realtor.com®’s website to find their dreams. See below why Realtor.com® users have game!
This is just the beginning of the uplifting episodes you’ll see from Banks (and Realtor®.com) over the coming months. We recommend watching the commercial during the final episode of the “Late Show with David Letterman” on May 20, and watch for it on other networks, including HGTV, Bravo, TBS, Comedy Central, and Spike. The Web videos featuring Banks will break later.
It’s also worth mentioning that TV spots and Web videos were directed by Fred Savage, A.K.A Kevin Arnold from “The Wonder Years.” He’s been directing episodes of TV favorites, like “It’s Always Sunny in Philadelphia” and “That’s So Raven.” They did say they were bringing in the big guns!