When you’re starting or growing a real estate biz, it seems like everyone has advice. Some advice is good, like, “Share interesting content consistently!” Some advice is bad, like, “Send everyone on Facebook friend requests until you hit that 5K mark; you never know where a lead will come from!” (This is a good way to pack your profile so full of randos and loonies that you’ll never see a post from your college BFF ever again.)
And some advice is just plain terrible, like this:
“No one respects an agent who shares funny memes. You should only represent yourself with professional content.”
Easy there, Negative Nancy! Geez.
This is terrible advice, ladies and gents, and it comes from what’s commonly known as a hater.
Haters can’t be avoided. They’re everywhere! And sometimes they mean well, but that doesn’t mean you should take their terrible advice to heart. Instead of giving helpful information, they dole out criticism without substance or useless comments with prejudice.
Enter the Kardashians. Love ‘em or hate ‘em, they know alllll about succeeding in the face of haters.
Sure, they’re not in real estate (YET… just wait, I bet Khloe will be getting her license any day now), but they know exactly how to grab and keep attention—haters or no haters.
You see, instead of worrying about negative comments and changing their approach to fit every Harry McHaterson that comes down the pike, the Kardashian clan use a very simple method for staying top-of-mind in the public eye.
Are you ready? Their method is…
Find out what most people want… and give it to them.
Think about it. When you plop down on the sofa, kick off your shoes, and reach for the remote at the end of the day, are you looking for a bash-you-over-the-head serious dose of information?
Maybe. But I’ll bet most of the time you just want to be entertained. Chances are good you’re not looking to be challenged or enlightened. This is true for the vast majority of people—especially when they’re scrolling through social media sites like Facebook.
When you want to relax or take a break, you just want some good old-fashioned brain candy. Kim and Co. know this. That’s why when their audience keeps tuning in to their show. They expect crazy-rich people in weird situations giving over the top reactions. And the Kardashians always deliver. They stick to their method, make their fans happy, and rake in big bucks—year after year.
So now that we understand their method, we’ve still got two questions…
Question #1: Mama Kardashian ain’t no fool; they try something out, then they look at the ratings. People want more of Kylie? Poof! Kylie gets more press and more screen time… and here’s a couple kajillion dollars’ worth of lipgloss to go with it.
You can easily apply this on your own Facebook page and profile to see what content has worked well in the past, as well as what content bombed. Facebook provides easy-to-use tools for this. But if you don’t want to dig into the nitty gritty, just pay attention to the likes and comments (or lack thereof) your posts get. That’s a sure-fire way to know if you’re givin’ ‘em what they want.
Here are some examples of comments you want to see (obviously).