
Most Real Estate Agents Use Content Marketing Backwards. Here’s How You Can Flip the Script
Depending on who you ask, content marketing is either the oldest trick in the book… or the next big thing. It’s been called everything from


Appointments, deals, and closings get cancelled all the time in real estate. It’s something you get used to (or at least have to learn to deal with) as an agent.
A lot of times, you don’t even get a reason why. So, it’s always nice when you can get a firm answer as to why a client is cancelling. But, it’s even better when the reason you get is so off-the-wall crazy that it becomes a good story you can tell!
We gave our audience a chance to tell us the craziest reasons they’ve been given for a cancellation, and they did not disappoint! Hundreds and hundreds of agents served up some pure entertainment. But rather than having to read through all of them to get to the true nuggets, we compiled a list of the 26 most jaw-dropping ones for you!
Enjoy…



A lot of agents chimed in with animal related excuses! The next few are like the real estate version of “the dog ate my homework”…




And even more agents had stories about marriage surprises…






A couple of agents had some pretty “crappy” reasons for cancellations…



And a few agents had stories where the houses (and deals) were beyond repair at the last minute…


Sadly, health concerns can come up while people are in the middle of a real estate transaction. Here’s a few of the crazier stories we saw…


And the rest are just a random array of craziness to round it all out…




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Real estate + topical events — the perfect match!
Become the bearer of good vibes!
Because hey, everyone loves to laugh!
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Depending on who you ask, content marketing is either the oldest trick in the book… or the next big thing. It’s been called everything from

Open your inbox right now. Take a look. Go ahead. Chances are, it’s overwhelming. A wall of unread messages, combined with some that’ve been sitting

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“Going viral” is such a subjective term, isn’t it? Ask ten people to name the point when something is officially “viral” and you’ll get ten

The Meme-Worthy Truth About Why Personal Content Beats Perfect Content You spent 45 minutes designing the perfect “Just Listed” graphic in Canva. Bold fonts. Professional
Depending on your situation, it may not take the full 30 minutes.
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