The real estate industry can be heavy at times. Stressful, too. And competitive. We all know this. But if you’re not laughing, you’re not living. The Lighter Side exists to help you live a little better.
I cut my teeth on real estate fresh out of college in 1997 when a buddy introduced me to the world of appraising. He was a successful mortgage broker, and I was a floundering graduate trying to figure things out. He introduced me to his appraiser friend who agreed to accept me as an apprentice, and the “rest is history” as they say.
Early into my appraisal career I began investing in real estate, so getting my sales license seemed only natural. In 2004 I became licensed to sell. I continued doing both — selling and appraising — until I placed both licenses on inactive status in 2008, where they both remain to this day… caked with dust, I’m sure.
Having a knack for writing, I could easily weave a tale about how leaving real estate was by my own volition — that I was a rockstar agent who just “wanted more of a challenge” or some nonsense. But I’m more transparent than that.
The reality is that I had one foot in each boat, and when the real estate bubble bursted I hadn’t established enough of a base to sustain myself. The abandonment of my appraisal career, on the other hand, was completely voluntary. Newly imposed government regs at that time had strangled the life out of my love for appraising. I’ve never ruled out a comeback, though, especially with sales.
My professional life after real estate has included a mixture of freelance writing assignments, various marketing services, and a few big ideas which flopped in a big way. On December 30th, 2013, I started the Lighter Side and almost immediately it became my full-time gig. This baby ain’t floppin’.
I’d like to say I graduated with 5 degrees, but was too obsessed with philosophy at the time. I dropped out, existential angst and all. From 2004 to 2011, I became a life coach and taught meditation and personal growth throughout the US.
After reaching a point of saturation, mostly due to poor work/life balance skills, a friend suggested I read the Four Hour Work Week by Tim Ferris. Like many other readers, my eyes were opened up optimizing how I made a living. Freshly inspired, I pulled away from one-on-one client services and decided to create what Tim called an automated business. Thus began the lean-living chapter of life.
I’ve always been into technology and design but until I studied internet marketing, I never realized the potential of serving thousands of people at once without having a huge ad budget. I started geeking out on viral marketing, challenging myself to learn videography, editing, and publishing on Youtube. I went on to learn website development, taught myself how to code, how to optimize the server side, how to leverage social media, and rank high on search engines — I was hooked.
Mike and I met during this time. We clicked off the bat and bootstrapped a few products and services over the next few years. A year later my daughter was born and I scaled back to focus on family. During that time Mike created the Lighter Side of Real Estate. In May of 2014 we reconvened and I couldn’t believe how big his audience had grown in such a short time. He suggested I hop on board and it’s been a blast ever since.
