Value-packed Branded Booklets

Make a flawless first impression with expert real estate advice

Just $49/mo. Cancel any time.

Stand out from your competitors as a published author.

As an agent, you’ve no doubt met prospects who seemed like a great match for your business, but who eventually went cold (or chose another agent). It happens to the best of us.

But what if you could create an amazing first impression so prospects come back excited to hire you? Or demonstrate your expertise so they see you as a real estate expert before they talk to you?

That’s where our Branded Booklets come in—pre-written, in-depth guides for common real estate situations. Give them to prospects to prove your authority and generate rapport that gets them saying “Where do I sign?”

Demonstrate your expertise. Let them know you’re a real estate expert before they talk to you.

19+ booklets

Our booklets cover a huge range of real estate topics, giving you plenty of ways to charm your prospects. And just like with our other content, we’ll continue adding more regularly.

Written by pros

Our booklets have serious knowledge dripping from every page—even some agents don’t know this stuff. They’re also written in our trademark relatable style, so prospects will actually read them.

Download or print

All of the booklets are downloadable, so you can email ‘em to prospects or upload ‘em to your website. Alternatively, use a printing service to create gorgeous hard copy versions!

Promote your brand

Your Inner Circle membership gives you full license to customize the booklets’ design. Imagine how they’ll look on your prospect’s coffee tables with your company branding!

Edit in seconds

Don’t want to re-design the booklets with your own branding? No problem! Use our neutrally branded versions and add your contact deets using our simple editing tool.

Grow your database

Our booklets work great as a free download that you can offer in exchange for email addresses. Set them up as lead magnets in seconds from the Inner Circle dashboard.

Follow up with emails

Using the booklets as a lead magnet on your website? Convert those leads into clients with our templated email follow-up sequence. Zero effort, maximum results!

Just $49/mo. Cancel any time.

Demonstrate your expertise so they see you as a real estate expert before they talk to you.

Look no further than our Branded Booklets—pre-written, info-packed guides for common real estate situations. Give them to prospects to prove your authority and generate rapport that gets them saying “Where do I sign?”

19+ booklets

Our booklets cover a huge range of real estate topics, giving you plenty of ways to charm your prospects. And just like with our other content, we’ll continue adding more regularly.

Written by pros

Our booklets have serious knowledge dripping from every page—even some agents don’t know this stuff. They’re also written in our trademark relatable style, so prospects will actually read them.

Download or print

All of the booklets are downloadable, so you can email ‘em to prospects or upload ‘em to your website. Alternatively, use a printing service to create gorgeous hard copy versions!

Promote your brand

Your Inner Circle membership gives you full license to customize the booklets’ design. Imagine how they’ll look on your prospect’s coffee tables with your company branding!

Edit in seconds

Don’t want to re-design the booklets with your own branding? No problem! Use our neutrally branded versions and add your contact deets using our simple editing tool.

Grow your database

Our booklets work great as a free download that you can offer in exchange for email addresses. Set them up as lead magnets in seconds from the Inner Circle dashboard.

Follow up with emails

Using the booklets as a lead magnet on your website? Convert those leads into clients with our templated email follow-up sequence. Zero effort, maximum results!

Just $49/mo. Cancel any time.

Show prospects that you’re the most helpful, knowledgeable agent in the ‘hood

We created these booklets because top-of-mind marketing isn’t just about getting noticed. It’s about building authority so that when your prospects need an agent, choosing you is a no-brainer.

To make sure prospects remember you, we made sure each booklet…

Hand these to prospects at open houses or drop-bys to make a flawless first impression while sharing your details.

Use Facebook ads to create a “set it and forget it” funnel where visitors submit email addresses in exchange for insights shared in the booklets.

Convert those lukewarm leads into smiling clients by responding with our carefully crafted email series tailored to each booklet.

Each booklet is customized with your branding. This way there’s no mistake who the smartest agent in town is.

Hand these to prospects at open houses or drop-bys to make a flawless first impression while sharing your details.

Use Facebook ads to create a “set it and forget it” funnel where visitors submit email addresses in exchange for insights shared in the booklets.

Convert those lukewarm leads into smiling clients by responding with our carefully crafted email series tailored to each booklet.

Each booklet is customized with your branding. This way there’s no mistake who the smartest agent in town is.

Just $49/mo. Cancel any time.

Agents using our booklets are RAVING about the results!

Here are some of the responses sent to us by agents using them for top-of-mind marketing.

Knowledge that delivers

Finally got around to posting my first ad using a booklet. WOW! What an unexpected response in the first week! 6,749 people reached. 50 shares. 500 link clicks and over 100 booklets delivered. Based on my interactions since receiving their booklet, looking at 7-10 potential listings!!

Mark Shepherd

Layton, UT

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Perfect for generating leads

I am BEYOND Excited! Just want to let my colleagues know that the books work! I advertisied just $100 for one week and received 28 good leads. Only 2 unsubscribed after getting my drip campaigns. Today, one replied that they love the book and it’s very helpful because they are selling and want me to go visit the house! WooHoo! Keep doing what you are doing [Lighter Side]. It works…

Liza King

San Antonio, TX

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Set yourself apart

Just used the Sellers handbook for the first time and this was the response, “I also wanted to let you know I read the paperwork you gave me. You are the first realtor to provide such information and it made me feel comfortable about the sale.” If you are not using [booklets] yet, you need to be. It is very easy to tweak to your personality–mind you there is already lots of personality in it ?

Tess Keeran

BC, Canada

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Impress your prospects

Direct quote from a client today while giving him an informal listing presentation. (I had already emailed the Seller’s Guide and today I brought him a hard copy) He said tapping his hand on the guide, “I read this and you really have your shit together” Thank you Lighter Side! ?

Scott D Gilbert

Chula Vista, CA

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Sellers want the knowledge

More props for the Ultimate Seller’s Guide. I emailed mine to a potential seller last week. When I met her today in person, she asked, “Did you bring a copy of your seller’s guide?” Not only did I bring it with me […] I got the listing AND my full commission. Thanks yet again!

Jessica Shamer

Severna Park, MD

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Perfect for FSBOs

My FSBO booklets arrived, the printer did a great job with a perfect bound! A few weeks ago, I printed and mailed one with a spiral bound for a FSBO listing in my neighborhood over $500K, the owner emailed me twice and wants to meet me.