Emails & letters | Lighter Side of Real Estate

Send emails and letters your prospects look forward to receiving

Almost every agent thinks they should be staying top-of-mind with prospects by building an email list or sending out letters. But even if you manage to build up a decent prospect list, what do you actually send them?

When it comes to sending emails and letters, most agents write messages that are dull, spammy, or just plain pushy.

But the agents that stand out? They’re the ones that write with genuine understanding, helpful advice, and good ol’ down-to-earth vibes. The kind that helps you…

Persuade new prospects to meet you.

Our charming sequences target expired listings, offer help with foreclosures, and more.

Engage your email subscribers.

Stay top-of-mind with your mailing list by periodically sending helpful, light-hearted messages.

Get repeat business and referrals.

Keep in touch with your previous clients and ask for referrals in a fun, non-annoying way.

Want to send that “perfect” message without spending hours tapping away at your keyboard?

Skip the hard work with our 230+ pre-written email and letter templates. They make it easy to fire off effective introduction letters, outreach campaigns and more, even when you’re at your busiest.

Holiday templates

Stay top of mind year-round with our cute ‘n clever holiday greetings! We’ve even got templates for quirky holidays like International Beer Day (a personal favorite of ours).

Situational messages

Get the right message out with ZERO effort. We have templates for countless situations, from “I noticed your listing has expired” to “I’m going on vacation” and many, many more.

Campaigns & sequences

Inform ‘n impress prospects with multi-message campaigns around specific topics. They’re great for approaching first-time buyers, welcoming newsletter subscribers, and more!

Top-of-mind style

Too many agents send dull, generic messages that come across as spammy. That’s why our templates are written in a down-to-earth style that’s disarming, fun and memorable!

Written by experts

Our templates are packed with real estate wisdom that builds your credibility—whether you’re selling a condo development, saying hi to neighbors, or something else.

Holiday templates

Stay top of mind year-round with our cute ‘n clever holiday greetings! We’ve even got templates for quirky holidays like International Beer Day (a personal favorite of ours).

Situational messages

Get the right message out with ZERO effort. We have templates for countless situations, from “I noticed your listing has expired” to “I’m going on vacation” and many, many more.

Campaigns & sequences

Inform ‘n impress prospects with multi-message campaigns around specific topics. They’re great for approaching first-time buyers, welcoming newsletter subscribers, and more!

Top-of-mind style

Too many agents send dull, generic messages that come across as spammy. That’s why our templates are written in a down-to-earth style that’s disarming, fun and memorable!

Written by experts

Our templates are packed with real estate wisdom that builds your credibility—whether you’re selling a condo development, saying hi to neighbors, or something else.

Simply copy & paste and make edits if needed

Use our charming sequences to target expired listings, offer help with foreclosures, and more.

Keep in touch with your previous clients and ask for referrals in a fun, non annoying way.

Stay top-of-mind with your mailing list by periodically sending helpful, light-hearted messages.

All major holidays plus fun “National Days” covered. They work as emails, written letters or social posts.

Use our charming sequences to target expired listings, offer help with foreclosures, and more.

Keep in touch with your previous clients and ask for referrals in a fun, non annoying way.

Stay top-of-mind with your mailing list by periodically sending hel-pful, light-hearted messages.

All major holidays plus fun “National Days” covered. They work as emails, written letters or social posts.

Just $49/mo. Cancel any time.

Agents in our community are succeeding with our templates!

Seriously, prospects love these messages. Check out some of the responses we get from agents using our templates for top-of-mind marketing.

Snagged a listing appointment

I started the expired series as mailers the first of this year and just got a listing appointment off of it!! ?

Katie Zimmer Cooper

Bellefontaine, OH

See original comment

Remind folks you can help

Happy Holler Days!!! Sent out the email to all contacts and this guy pops out of the wood work looking to see a property. I haven’t talked to him in a year. Here’s hoping it turns to a sale ?? Thanks Mike and team!

Jesse Williams

Mountain Top, PA

See original comment

Create positive responses

I sent out the “Happy What Days?” email template last night to several of my clients and immediately got positive comments from all of them. They all thought it was very clever and said they would “give me a holler” after the holidays. Thanks!

Susan Williams

Southern Pines, NC

See original comment

Nothing ventured, nothing gained

Used the expired letter template, sent out only 60 letters. Just received a call today for a listing appt!!! He said “My wife and I liked your letter, sounds like you might be able to help us out. Can you come today?” Why in the world do I wait so long to try things!!???

Stacie Jackson

Medina, OH

See original comment

Templates for every situation

I’ve been perusing the email Email and Letter Templates on ICE. If you haven’t done so in a while, go spend a little time seeing what all is in there! Just came across the Post-Closing series. LOVE!! Mike Bell provides us with SO MUCH GREAT STUFF! Go dig around a while. ?

Shannon Odeneal Gamble

Robinson, TX

See original comment

Stay current with your database

Thank you, Mike Bell, for providing the emails regarding the Coronavirus. […] I did tweek [one of] the emails […] and sent it to some of my clients. […] The response has been great. […] This was a great tool to let them know [real estate is] pretty much “business as usual.” So again thank you for this and all you and your team do.