
The Dark Side of ChatGPT: How Relying on AI for Your Real Estate Content Can Backfire
First and foremost, no, this article wasn’t written using artificial intelligence. Or does that sound exactly like something AI would say to throw you off


See this house? It languished on the Orlando market for 224 days. It’s no wonder; right? That photo doesn’t exactly scream “you’ve gotta see me!”.
That’s before professional photographer Harry Lim was called by the home’s new listing agent — one who understands the importance of professional photography for his listings.
“I shot it on February 28 and delivered the images the next day on March 1,” said Lim.
“On March 10 he told me a buyer had made an offer. So by my calculation, I believe the contract came in sometime between March 1 and March 9. To put it another way, after almost 8 months on the market, the home was under contract within 8 days after I took new photos.”
Lim is quick to give credit to the REALTOR® for the sale, but adds, “I have no doubt the photos helped. Take a look at some before and after shots.”
Pin
PinLim says, “For the living room shot, my original composition was a little tighter. The REALTOR® asked me to pull back a little to show the hallway. I took his suggestion and I like it. It open up the room and gives you an idea of the space.”
Pin
Pin
Pin
Pin“This is the second angle of the dining room. The first was a head on shot but this one shows you where the foyer and room off to the left.”
Pin
Pin
Pin
Pin
Pin
Pin
Pin
PinWas the sale of this home a pure coincidence? Or was it the result of great listing photos? You decide.
(Shh, our secret)
Show your sphere your an expert. We have over 2100 articles covering every real estate topic your audience will love.
Position yourself as a real estate authority!
Real estate + topical events — the perfect match!
Become the bearer of good vibes!
Because hey, everyone loves to laugh!
Get our weekly email that makes communicating with your sphere on social actually enjoyable. Stay informed and entertained, for free.

First and foremost, no, this article wasn’t written using artificial intelligence. Or does that sound exactly like something AI would say to throw you off

Crazy title for an article, right? I know. Stick with me, though. I promise this isn’t some sort of “clickbait.” There’s a powerful message if

It’s tough to land listings in any market, but when you’re smack dab in the middle of a market with low inventory, they’re like lassoing

Raise your hand if you’ve at least mentally made a resolution to sell more houses in the coming year. Every year is a clean slate

There’s no way around it… Now, more than ever, you’ve GOT to stand out as a real estate agent. To say our industry is over-saturated
Depending on your situation, it may not take the full 30 minutes.
This reset password link has expired. Check the latest email sent to you.