How to Compete with “Billboard Agents” in Your Area (on a Budget)
There’s probably an agent in your area whose face seems to be plastered everywhere you look. You’re driving down the road and, boom, you see them on a billboard. A little further down the road and there’s an ad for them on the radio. You get home and flip through your mail…there’s a postcard with their face and name staring at you. You go out to eat, and they have an ad on the placemat.
It’s so aggravating and disheartening to see the agents with the big budgets doing a ton of business, simply because they’re the first agent who comes to mind when someone thinks about buying or selling a house. How are you supposed to compete with someone who has a big enough budget to be seemingly everywhere and staying top-of-mind with not only you, but every other person in the area?
Here’s the good news: Most agents don’t have that kind of budget (or time) to spend on orchestrating such an elaborate campaign. So, you’re not alone. Here’s the better news: You can separate yourself from all those other agents (and the agents with billboards) by doing some top-of-mind marketing of your own.
A top-of-mind marketing approach is pretty much exactly what it sounds like. You just need to be consistently in front of your prospects’, leads’ and past clients’ eyes. Luckily that doesn’t have to entail spending tons of money on billboards, newspaper ads, or mailings. It used to be necessary to spend a ton of money on various types of marketing in order to create top-of-mind awareness, but with today’s technology, it can take very little money or time to be seemingly everywhere yourself now. The only real trick is to make sure that you connect with as many of your prospects, leads, and past clients as possible on social media!
While there are tons of different types of content you can share on social media to stay top-of-mind, real estate related memes are an incredibly effective way to leave a quick impression on your followers, without feeling like you’re intruding on their feed. People can digest a meme — even if they’re quickly scrolling — and you’re not interrupting their day any more than a billboard they pass, or an ad they hear on the radio.
You can always throw in real estate related articles, or other content, but using memes as the backbone of your top-of-mind approach works super well. Here, check out a few comments our Inner Circle members receive from their followers:
It can literally be that simple to stay top-of-mind with people. You do have to be consistent, and it may take time to see results, but that’s the same case with an elaborate, costly top-of-mind campaign. Agents who spend a ton of money on billboards and other advertising don’t get huge results immediately, or without consistently staying in front of people. So don’t post a few memes and give up thinking it doesn’t work because nobody has called you to buy or sell a house. Commit to doing it for the long-term.
Check out our Facebook page and use it as a starter pack of memes to share! Those won’t cost you a dime, and there are tons of memes you can share that we’ve posted over the years.
Pro tip: To truly stay top-of-mind, try sharing at least a meme per day, if not a couple of times per day.
Simply sharing real estate memes will be memorable and enjoyable enough for people to remember you as the go-to agent when the time comes to buy or sell a house. But if you want to amp your marketing up a bit, and be able to share memes with your face and branding on them with just a few clicks (and even schedule them to be posted), you should check out our Inner Circle membership. You ‘ll have access to way more memes that are exclusive to our members, and tons of other types of content too, like articles, booklets, and email templates, to name a few!
Either way, stop worrying about the billboard agents and start making them wonder and worry about how you managed to become top-of-mind with so many people in the area…without spending money on billboards!