LinkedIn Can Be a HUGE Source for Real Estate Leads (If You Post the Right Content…)
LinkedIn has been around since 2002, quietly trucking along. It’s not a social media platform that you hear a whole lot of people talking about spending much time on, despite the fact that there are over 900 million users, according to LinkedIn stats.
You might not even consider it social media! Many people treat it more like a static business card or resume for people to check out, and see it as a tool for people who are looking for a job. The chances are you have a profile, but you probably only find yourself on there occasionally when you’re low-key stalking a potential real estate client, or to see if an old classmate ever made anything of their life.
Well, if you think about it, as a real estate agent you’re constantly looking to be hired! While you might not think of it as a place people go to find and hire one, you’re going to see it as an amazing platform to generate connections and business by the end of this article.
LinkedIn Is a HUGE Source of Leads!
According to Hubspot, a recent study revealed that LinkedIn generated 277% more converted leads than either Facebook or Twitter. Leads from LinkedIn converted at nearly 3%, versus 0.69% from Twitter, and 0.77% from Facebook.
Why is that?!
- When people are on LinkedIn, they have a more business-focused mindset which helps your content (which we’ll get to in just a few seconds) perform better.
- There’s less content and clutter to compete with on LinkedIn, which makes it easier for people to notice and read what you share there.
Simply put: Your business related content has a better chance of getting seen and read on LinkedIn, than it does on other social media platforms where more people are constantly posting pictures of their pets, kids, dinners and dates. And because people on the platform are in more of a business frame of mind, they’re more likely to be a source of leads or referrals, and you’re more likely to convert them from a lead to a client since there’s less competition for their attention.
Posting Content Is the Key to Those Leads…
A spiffy profile alone isn’t going to get you those leads. People need some substance to chew on beyond your profile picture, career history, and contact info. You also need to share amazing content in order to set yourself apart from other agents when a prospect checks you out on LinkedIn, and to nurture existing connections and develop new ones on the platform.
Out of the 900 million LinkedIn users, how many of them do you think post content?
According to this Kinsta article, only 3 million LinkedIn users share content on a weekly basis! That’s less than 1% of all users worldwide netting 9 billion monthly views!
Now, drill down a little further… How many of those content-sharing users are likely to be your local real estate competitors posting real estate content on a regular basis? Probably not many, if any at all!
It’s mind-blowing to think that there’s still a well-known place online with that much opportunity for you to stand out from the crowd of other real estate agents, and all you have to do is post content.
But What Type of Content Should You Share?
No matter what venue they’re on, the go-to “content” for many agents often boils down to posting one of their listings, an upcoming open house, or some form of humble (or not-so-humble) brag about how much business they’re doing. All of those things are fine on a limited basis, but if you really want to tap into the potential LinkedIn offers, there’s one type of content in particular you’ll want to post!
The Kinsta article mentioned above cited a study done by OkDork which analyzed the best performing types of content on LinkedIn and found that “how-to” and list posts performed came out on top. Ahhh, the good old “listicle”…
Even on professionally-minded LinkedIn, people still like an enjoyable, easy-to-read article—as long as it teaches them something in the process.
So why not give ‘em what they want?! Let’s get you pointed in the right direction with a starter pack of articles we’ve published which you can share on LinkedIn:
This one will appeal to people who may be buying in the near future…
Let potential sellers in on a little secret about what they should keep secret when they sell…
Not everyone on LinkedIn is a homeowner yet! Make sure to share things that will catch the attention of renters, like this one…
On the other hand, there’s a good chance a LinkedIn user might be in the market for a second home, so why not share some tips on buying one…
Those will get you off to a nice start, but once you’ve posted all of those, make sure to search our site for even more “how-to” listicles you can share for free.
Pro tip: You might also want to take a look at the market news articles we publish every week. They’re not necessarily lists or how-to articles, but they’re a great type of content for you to share insights into the current market, and establish authority and credibility with your connections on LinkedIn.
If you want access to even more content than we have on that site, and be able to add your branding to the articles, check out our Inner Circle membership where you can access close to 1,500 articles already written for you and ready to share on LinkedIn with the click of a button!
And of course you can always write your own if you’re so inclined! No matter what you decide to do, just make sure you’re spending more time on LinkedIn nurturing your existing connections, and developing new ones by sharing content!