
Agents: How To Not Suck At Social Branding (even if you have the personality of a lockbox)
There’s no way around it… Now, more than ever, you’ve GOT to stand out as a real estate agent. To say our industry is over-saturated
The good news for single women is that they outpace single men in terms of homeownership. According to the National Association of Realtors, as of February 2023, single women were 17% of all homeowners, while only 9% of single men own a home.
The bad news is that single women don’t get as good of a return on their real estate investments as single men do, according to a recent study published in The Journal of The American Finance Association.
It’s a long report, and not the easiest read, so let’s highlight a few of the key findings in plain language:
All of that may sound like buying a house is a losing proposition for single women, but that’s not what this information is saying. In fact, they conclude by saying, “Finally, we emphasize that women may derive greater utility from home ownership despite earning lower financial returns.”
Simply put, they’re saying that it’s not that single women don’t financially benefit from owning a home; it just shows that they haven’t fared as well as men when it comes to how much of a return they achieve.
The study stops short of digging into what factors might actually cause the differences between how and why men and women make different decisions, but two things that were clear causes:
They also considered that it could be that single women either choose sub-par real estate agents, or that agents perhaps don’t give the same advice or service to single female clients, but felt there was no evidence to support this:
Basically, it wasn’t possible for them to determine without further study. However, it’s highly unlikely that most real estate agents would treat single women differently than any other client. Agents don’t make decisions for clients; they act on their behalf and carry out their requests after giving them their best perspective and advice. Many clients opt to do things their agent doesn’t recommend, regardless of whether they’re married, single, male, or female.
While there is never any way to guarantee how much much of a return you will make on a house you buy, there are two things this study show that you can do as a single woman to avoid making lower returns than single men:
Beyond that, while real estate agents aren’t likely to treat you any differently than a man, or give you worse advice, you should absolutely hire an agent who understands this is an issue and will deliberately try to help you overcome and beat these statistical odds! Just remember: they can only give you their best advice and act upon your direction. They can’t make the decisions for you. So, choose your agent wisely, but also choose to follow their best advice.
The Takeaway:
Single women outpace single men in terms of owning a home, but single men get better returns on their investment. It appears to happen at the point of purchase and sale. Single women tend to offer more when buying a house, and accept a lower offer when selling. Avoid doing those two things, and you should be able to avoid losing out on the gains other single women are missing out on.
(Shh, our secret)
Show your sphere your an expert. We have over 2000 articles covering every real estate topic your audience will love.
Position yourself as a real estate authority!
Real estate + topical events — the perfect match!
Become the bearer of good vibes!
Because hey, everyone loves to laugh!
Get our weekly email that makes communicating with your sphere on social actually enjoyable. Stay informed and entertained, for free.
There’s no way around it… Now, more than ever, you’ve GOT to stand out as a real estate agent. To say our industry is over-saturated
Question: Have you seen the postcards most agents send out? BOOOR-ING! I’m pretty sure they make the prospects sleep-walk on their way back inside the
1. Spamming your listings with no commentary Posting a link or sharing something on Facebook without your opinion is boring. Your friends want to know
Ever heard someone use that fancy-pants word, algorithm? As in, “Facebook is always updating their algorithm”? As you might know, Facebook’s algorithm is what determines
In this spirit of transparency, we admit we’re totally biased when we say “the most clever.” Why’s that? Because we created them. At any rate,
Depending on your situation, it may not take the full 30 minutes.
This reset password link has expired. Check the latest email sent to you.