10 Effective Real Estate Email Marketing Tips
There are tons of ways and places to market yourself as a real estate agent, but email marketing has to be one of the best
Rents have increased quite a bit over the past few years for many renters, but even the most affordable rent can start to feel like money slipping through your fingers every month, with no long-term return. This often leads to renters considering buying a place of their own, so that their monthly housing costs go toward building their net worth, rather than a landlord’s.
Unless you come into a windfall of money, most people need to get a mortgage in order to buy a home, so getting a mortgage pre-approval to find out how much a lender will allow you to spend is the first step.
The process can be both exciting and perhaps a bit intimidating for some people. On one hand, there’s the anticipation that you could be given the golden ticket to homeownership and be approved to spend as much (or even more!) than you thought you could afford. On the other hand, there’s the potential disappointment that you could find out you don’t qualify and get denied for a loan.
But there’s also another scenario: You could be approved for a mortgage, but not for anywhere near as much as you hoped for (or need) to buy a house you want.
When a prospective buyer gets approved, but for a monthly payment that’s less than they currently spend in rent, or outright denied for a loan, it often makes them wonder: How is it that I can pay $2,000 in rent (or any other amount you may be paying) but not be approved for a mortgage that costs me the same amount per month?
Considering landlords often have an approval process you had to go through in order to qualify to rent their place, it seems reasonable and logical that if someone can afford to pay a certain amount in rent, then a bank should be fine with lending them as much money as that amount would cost to pay back on a monthly basis. But it isn’t quite that simple.
Landlords Might Be a Little Looser with Their Qualification Process
For starters, each landlord may have different standards they’re looking for, and some may not even be all that careful about who they rent to, and just throw caution to the wind.
But some typical rules of thumb for landlords who do qualify their tenants are that:
Those are decent standards for a landlord to consider, but they’re nowhere near what a mortgage lender will consider.
In addition, some landlords may be willing to overlook poor credit or a lower income. They have more leeway and can make individual decisions, as opposed to lenders who have investors to protect and regulators watching over the decisions they make.
Lenders are typically considering laying out hundreds of thousands of dollars to a home buyer, so they need to make fairly certain you’ll be able to pay it back, or that they’ll be able to recoup their money if you don’t.
Sure, a landlord can evict you, and a mortgage company can foreclose on you. And neither of them really wants to deal with the time, effort, or cost it takes. But there’s simply more on the line for a lender than there is for a landlord.
Lenders and landlords alike consider some of the same criteria, but if you’re being considered for a mortgage, they’re going to not only consider more things, they’re going to be looking more closely at them. Here are some of the things that may impact how much (if any) money a lender will approve you to spend per month in terms of a mortgage payment:
So if you’re pre-approved for a mortgage, but it’s for less than you pay per month in rent, or aren’t approved at all even though you currently pay a certain amount of rent without an issue, just know that there are more factors a lender considers.
But even if you’re initially not approved at all, or for a lower amount than you think you can spend per month, ask the lender what you need to do in order to be approved for the monthly payment you feel you can comfortably afford. They’ll be able to give you insight into the areas they need to see improvement.
Don’t give up and feel like it’s a forever thing.
The Takeaway:
When someone who has been faithfully paying rent at a certain amount per month is either not approved for a mortgage at all, or for an amount that is less than they currently spend per month, it often makes them wonder why.
However, just because you can afford to pay a certain amount in rent, doesn’t mean a lender will approve you for that same amount because they have stricter criteria and standards than a landlord typically has when considering whether you can maintain that monthly payment.
If you aren’t approved for as much as you feel you can comfortably handle per month, ask your lender for insight and advice as to what you can do to impact how much they’ll be willing to lend you, and once you’ve improved the conditions, ask them (or another lender) to reconsider the amount you’re approved to spend.
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There are tons of ways and places to market yourself as a real estate agent, but email marketing has to be one of the best
Photograph by Nicolás García Photography is one of the most important aspects of a real estate listing. A property with stunning photos will generate more
Social media is a blessing and a curse for real estate agents. It has made it so much easier (and less costly) to stay in
1. Spamming your listings with no commentary Posting a link or sharing something on Facebook without your opinion is boring. Your friends want to know
In high school, your math teacher may have said something along the lines of, “You won’t have a calculator with you all the time.” Fast
Depending on your situation, it may not take the full 30 minutes.
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