Ok, so technically it was the Realtor’s husband who did the posing, but she IS the brainchild of this unique marketing strategy.
Who is “she”? That’d be Amethyst Albert, a second year real estate agent in the Fort Bragg/Fayetteville, NC area.
In an interview with the Lighter Side of Real Estate, she said she “strives to think outside the box.” And we’d have to agree; this is about as far outside the box as you can get. Just take a look!
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With T. Rex trending on social media, she decided to stage T. Rex buying a home.
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She knew just the photographer to showcase her vision and the house. Michael, of Mike Wallace Photography, is also an active duty soldier at Fort Bragg.
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Amethyst believes that while selling real estate is very serious profession, you can certainly have a lot of fun making dreams come true.
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I agree with her. I mean, how can you NOT call this fun?
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She says her goal was to place T. Rex in human situations to invoke a little humor, while allowing people to see the beauty of the home for sale.
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Who knew T. Rex did yoga? More importantly, who knew T. Rex was a female?!
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Fun fact: Her favorite picture from the shoot is below. It’s T. Rex with The Heritage Flag, a custom-branded American Flag made of whiskey barrels that she gives to her Veteran clients.
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“Content marketing” has been around since 1895, when John Deere published “The Furrow,” a quarterly magazine they used to help educate customers and build a
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