How to Leverage Local Media to Promote Your Real Estate Business… for Free
(How to Become the Go-to Source for Local Reporters When They Need a Real Estate Expert) When you see someone quoted or interviewed by a
Realtor Poses in T-Rex Costume To Sell Home… Because Why Not?
Ok, so technically it was the Realtor’s husband who did the posing, but she IS the brainchild of this unique marketing strategy.
Who is “she”? That’d be Amethyst Albert, a second year real estate agent in the Fort Bragg/Fayetteville, NC area.
In an interview with the Lighter Side of Real Estate, she said she “strives to think outside the box.” And we’d have to agree; this is about as far outside the box as you can get. Just take a look!
With T. Rex trending on social media, she decided to stage T. Rex buying a home.
She knew just the photographer to showcase her vision and the house. Michael, of Mike Wallace Photography, is also an active duty soldier at Fort Bragg.
Amethyst believes that while selling real estate is very serious profession, you can certainly have a lot of fun making dreams come true.
I agree with her. I mean, how can you NOT call this fun?
She says her goal was to place T. Rex in human situations to invoke a little humor, while allowing people to see the beauty of the home for sale.
Who knew T. Rex did yoga? More importantly, who knew T. Rex was a female?!
Fun fact: Her favorite picture from the shoot is below. It’s T. Rex with The Heritage Flag, a custom-branded American Flag made of whiskey barrels that she gives to her Veteran clients.
