Take Your Word-Of-Mouth Real Estate Marketing to the Next Level by Teaming up with a Local Influencer
Most real estate agents use social media as a means of marketing themselves, at least to some degree. Some agents are able to build a
Selling Your Home in Today’s Market? Don’t Believe These Myths
Between low inventory and high buyer demand, there’s no denying that we’re in a seller’s market. But just because it’s a seller’s market doesn’t mean that every house is guaranteed to sell—although you wouldn’t know that based on what people are saying.
There are a lot of myths and misconceptions going around about selling in today’s market—and if you’re planning to sell, it’s important to ignore them. So what, exactly, are the biggest misconceptions about selling in 2021?
A recent article from Realtor.com outlined things people are saying about selling in today’s market that just aren’t true, including:
- It doesn’t matter if your home is in bad shape. There’s a misconception that buyers are willing to take anything in today’s market—including homes that are all but falling apart. And while fixer-uppers are certainly selling, if you’re hoping to get top dollar for your home, presenting your home in the best possible condition is a must—so make sure to take care of any necessary cosmetic changes or repairs (like painting your home’s exterior or replacing broken light bulbs) before you list.
- You can price your home as high as you want. Home prices are going up, but that doesn’t mean you can list your home at an unreasonable price and expect it to sell. Pricing too high can cause your home to sit on the market, ultimately making it harder to sell—so when you list, make sure you price your property realistically.
- You don’t need to market your home. Just because there are a lot of buyers—and not a lot of properties—doesn’t mean you don’t have to market your home! Working with your agent on a solid marketing strategy will ensure your home gets in front of the right buyers—and can help it sell faster and for a better price.
The Takeaway:
Bottom line? If you’re planning on selling your home, don’t believe everything you hear—especially these real estate myths that could put a damper on your home sale.
