Geniune love notes from agents like you

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Top-of-mind-fetchin’ memes

Our members send us love notes like this all the time!

Memes work!

Because of a meme provided by ICE, I’m working on my next high-priced listing!

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Ginger Honea
Houston, TX
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Crazy for the money!

I have tried so many Facebook ads before and really didn’t get much response. So I did a meme boost for 4 days. It is blowing up out there and it is starting to be shared of course with my information on it! This is awesome. I can’t wait to dig in and see more of the marketing materials. For the money this is crazy!!!

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Ann Grosskopf
Florida, USA
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Increased interaction

I’ve been here a whole 3 days and I have increased my interaction tenfold because of the branded memes. Kinda diggin’ it! ????

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Kimberly Cole
Bartlesville, OK
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Tons of engagement

I’ve gotten a TON of engagement over these memes!!

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Mandy Lawless Johnston
Portland, MI
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People really like memes

Posting on social media works!! […] Met a prospective seller this evening and we were talking about his house again and he said ‘I really like what you post and how it tells what you’re doing’ etc. We have a meeting next week for me to see his house. […] My foot is in the door and I’ll keep building that relationship. ???

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Scott Hobbs
Bridgewater, NJ
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Memes work while you work

I just got a phone call from a distant cousin who wants me to sell his rental. He said he loves my marketing on Facebook and can’t see using anyone else. […] New listing. From FAMILY! I know you all understand how big this is! […] Keep posting – you never know who is watching!

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Kim Hoffman
Thornton, Colorado
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Authority-showing articles

That’s exactly how our members utilize the articles we write.

Fantastic articles!

Mike Bell you and your team hit it out of the park with the new articles… just read them and posted the one on hiring a buyer’s agent… they are all fantastic!!! Thanks a bunch for everything!

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Nancy Smith Cole
Clarksville, TN
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Articles that resonate

Just wanted to pass along a huge thank you for the new article “3 Reasons You Shouldn’t Hire The Agent With The Most For Sale Signs In Town”. This resonates with me and I want to thank you!

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David Becker
Woodland Hills, CA
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Get your name out there

Just wanted to share that I picked up a listing referral today based on my “Best Real Estate Blog” from Inner Circle! Having your name out there in as many ways as possible really pays off!

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Christy McLemore
Hattiesburg, MS
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I get all the praise

Just wanted to let you know that I am receiving the positive responses on the articles and memes that I post. It makes me feel guilty getting the praise for the content. Thanks again for all of the great materials.

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John Hamilton
South Jordan, UT
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Topics for every situation

Damn! I was just looking for an article on this and here you go with your wizardry – Thanks a million! ✨?

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Nick Foltz
Fort Wright, KY
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Build authority

Yes! Already posted two of them [articles]. I like being able to share this kind of stuff too. Balances the funny and lighter stuff.

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Catie Burke VanValkenburg
Roselle, IL
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Info-packed Branded Booklets

Our members RAVE about these. Here are a few examples…

Perfect for FSBOs

My FSBO booklets arrived, the printer did a great job with a perfect bound! A few weeks ago, I printed and mailed one with a spiral bound for a FSBO listing in my neighborhood over $500K, the owner emailed me twice and wants to meet me.

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Diana Rogers
Houston, TX
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Sellers want the knowledge

More props for the Ultimate Seller’s Guide. I emailed mine to a potential seller last week. When I met her today in person, she asked, “Did you bring a copy of your seller’s guide?” Not only did I bring it with me […] I got the listing AND my full commission. Thanks yet again!

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Jessica Shamer
Severna Park, MD
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Impress your prospects

Direct quote from a client today while giving him an informal listing presentation. (I had already emailed the Seller’s Guide and today I brought him a hard copy) He said tapping his hand on the guide, “I read this and you really have your shit together” Thank you Lighter Side! ?

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Scott D Gilbert
Chula Vista, CA
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Set yourself apart

Just used the Sellers handbook for the first time and this was the response, “I also wanted to let you know I read the paperwork you gave me. You are the first realtor to provide such information and it made me feel comfortable about the sale.” If you are not using [booklets] yet, you need to be. It is very easy to tweak to your personality–mind you there is already lots of personality in it ?

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Tess Keeran
BC, Canada
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Perfect for generating leads

I am BEYOND Excited! Just want to let my colleagues know that the books work! I advertisied just $100 for one week and received 28 good leads. Only 2 unsubscribed after getting my drip campaigns. Today, one replied that they love the book and it’s very helpful because they are selling and want me to go visit the house! WooHoo! Keep doing what you are doing [Lighter Side]. It works…

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Liza King
San Antonio, TX
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Knowledge that delivers

Finally got around to posting my first ad using a booklet. WOW! What an unexpected response in the first week! 6,749 people reached. 50 shares. 500 link clicks and over 100 booklets delivered. Based on my interactions since receiving their booklet, looking at 7-10 potential listings!!

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Mark Shepherd
Layton, UT
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Personality-packed postcards

Check out these ‘proof positive’ love notes from our members…

Lighter Side postcards work

I sent the monkey “do you know what your neighbors did last night” postcard out to neighboring houses. One neighbor called me after 8pm on Saturday. Signed contract today. And today, another neighbor called. He wants to list his lakefront with me. Thank you Mike and everyone at Lighter Side for making us rockstar agents!

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Linda Sherwood
Merritt, MI
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Awesome sense of humor

Received my Just sold and these jumbo cards yesterday and walked one of my farms today… and ‘because of my awesome sense of humor’ I did on the spot listing presentations and will be listing TWO houses very shortly! Thanks for your ‘Awesome sense of humor’, Mike Bell!!

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Cindi Scott Benton
Starke, FL
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You only live once

Mike Bell- the YOLO card strikes again….just got a call for an appointment for a $350K Listing!!! Thanks for all you do!!!

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Kimberly Fennie-Harris
Macomb, MI
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Your cards make me smile

Several of my neighbors have texted me a picture of my postcards and said, “you are so clever, I just love what you are doing”. “This is so fun! I can hardly wait for the next one!”. “You are setting yourself apart from all the other Realtors who only brag about their sales and listings. I don’t need to hear how much money they are making. Your cards make me smile, that’s what I like!”.

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Deb Schwenn Schuetz
San Jose, CA
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Cuteness overload

Got my first call from one of these postcards! She thanked me for such a cute card… said they are just starting the process of selling.

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Rhonda Hall
Oklahoma City, OK
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Charm your neighbors

I sent out the “Hey Neighbor” postcard to my neighborhood. Received a call from someone a few blocks over, listed their home the same day!

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Traci Woods Kearns
Oswego, IL
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Engaging email & letter templates

Our templates help members get love from their database on the regular.

Stay current with your database

Thank you, Mike Bell, for providing the emails regarding the Coronavirus. […] I did tweek [one of] the emails […] and sent it to some of my clients. […] The response has been great. […] This was a great tool to let them know [real estate is] pretty much “business as usual.” So again thank you for this and all you and your team do.

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Peggy Wester
Cedarburg, WI
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Templates for every situation

I’ve been perusing the email Email and Letter Templates on ICE. If you haven’t done so in a while, go spend a little time seeing what all is in there! Just came across the Post-Closing series. LOVE!! Mike Bell provides us with SO MUCH GREAT STUFF! Go dig around a while. ?

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Shannon Odeneal Gamble
Robinson, TX
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Nothing ventured, nothing gained

Used the expired letter template, sent out only 60 letters. Just received a call today for a listing appt!!! He said “My wife and I liked your letter, sounds like you might be able to help us out. Can you come today?” Why in the world do I wait so long to try things!!???

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Stacie Jackson
Medina, OH
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Create positive responses

I sent out the “Happy What Days?” email template last night to several of my clients and immediately got positive comments from all of them. They all thought it was very clever and said they would “give me a holler” after the holidays. Thanks!

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Susan Williams
Southern Pines, NC
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Remind folks you can help

Happy Holler Days!!! Sent out the email to all contacts and this guy pops out of the wood work looking to see a property. I haven’t talked to him in a year. Here’s hoping it turns to a sale ?? Thanks Mike and team!

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Jesse Williams
Mountain Top, PA
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Snagged a listing appointment

I started the expired series as mailers the first of this year and just got a listing appointment off of it!! ?

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Katie Zimmer Cooper
Bellefontaine, OH
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Inner Circle Engage group

The most well-kept secret you’ve likely never even heard about.

Members LOVE it here

I REALLY enjoy this group! In addition to the awesome content, more sharing and great ideas than any other RE group. Thank you to all of you!

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Rania Highenergy
Saint Petersburg, FL
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A must-have resource

For anyone cutting costs, that’s totally understandable… but whatever you do… DO NOT CUT THIS RESOURCE!!! It’s far too valuable! Double down on all the ideas in this group and use all the resources from the website.

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Justus Smith
Saskatchewan, Canada
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An amazing referral source

I just closed on my THIRD referral in the past 4.5 months!! This group has put just over $9,000 in my pocket and added $644,000 to my sales in that short time!!! And I have ONE MORE referral from here set to start looking next month. You guys are AMAZING!

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Shannon Odeneal Gamble
Robinson, TX
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Best place to learn and grow

I am a “newer” member and I just wanted to say how much I love it! I’ve only been in real estate for a year, but I have learned so much more from this FB group than anywhere. ? Thank you everyone!

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Alison Vance Compton
Cumming, GA
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Real results… FAST

This is the best FB real estate group I’ve been in so far. After just a few days of being a member of the lighter side, I’ve already engaged more people on my social media and have gotten more leads than the last several months.

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Kaushaun Klumpe
Otterbein, Indiana
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Best bang for your buck

Thank you for your hard work and dedication and frankly the best customer service out there! I so appreciate everything you guys do, and I can think of NOTHING else that I pay for that provides such value for my business. You guys rock! ????

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Darlene Montambeault Schmitt
Surprise, AZ
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Lighter Side of Real Estate

Don't take our word for it...

Memes work! Our members send us love like this all the time!

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Got a question? Comment? Suggestion? We’re all ears, so drop us a line!