How To Nurture Long-Term Real Estate Leads With Content Marketing
It hits you like a ton of bricks the first time you hear it could take months (or even years) for a real estate lead
If you’ve been thinking about buying a home you’re well aware that mortgage rates have climbed way higher than they were even a couple of years ago. In addition, even though many buyers hoped that higher rates would at least lead to lower home prices, that hasn’t been the case, and prices are still holding strong in many areas.
So it’s completely understandable if you’re a little envious of buyers who bought a few years ago when rates were lower, and feel like you missed the opportunity to buy a home with a lower rate.
Unfortunately, mortgage rates in the 2-3% range probably aren’t coming back around anytime soon, or possibly ever again.
However, even with rates currently hovering around 7%, you might be able to get one with a rate below 5%!
A recent report from National Mortgage Professional reveals some unexpected good news for today’s buyers: nearly half (45%) of buyers who purchased homes within the past year managed to secure a mortgage rate below 5%!
How’d they pull that off, with rates officially floating around 7%? Turns out, there are quite a few ways to score a lower rate even in this environment. Here are some of the most common ways buyers were able to lock in a lower rate than other current buyers:
That’s a lot of buyers, using a variety of approaches to secure a lower rate, so there’s certainly hope you can too! Let’s take a at some tips that might help you secure a lower rate in this market:
There’s no guarantee that you’ll be able to secure a rate below 5%, but just knowing that nearly half of recent buyers managed to do so is a step in the right direction. Just knowing it’s possible and armed with some different approaches to consider will increase your chances of obtaining a lower rate.
However, it may mean making some strategic decisions along the way. For example, if securing the lowest rate is a top priority, you may need to consider homes that might not initially be your dream pick but offer more room for negotiation.
Also keep in mind that getting a better rate often involves some upfront costs, such as buying points. It’s crucial to weigh these costs carefully, especially if you don’t plan to stay in the home for the long term. You want to make sure you’ll own the home long enough to benefit from the overall savings generated by however much you need to spend upfront.
The Takeaway:
With today’s high rates, securing a mortgage below 5% might seem out of reach—but almost half of recent buyers have done it! Tactics like negotiating rate buydowns, seeking special financing from sellers, buying points, or choosing adjustable-rate mortgages can help. Just remember, some of these options require upfront costs, so assess if the long-term savings align with your plans. Partnering with a knowledgeable mortgage broker and real estate agent can also give you an edge in finding favorable rates and properties that suit your timeline and goals.
(Shh, our secret)
Show your sphere your an expert. We have over 1950 articles covering every real estate topic your audience will love.
Position yourself as a real estate authority!
Real estate + topical events — the perfect match!
Become the bearer of good vibes!
Because hey, everyone loves to laugh!
Get our weekly email that makes communicating with your sphere on social actually enjoyable. Stay informed and entertained, for free.
It hits you like a ton of bricks the first time you hear it could take months (or even years) for a real estate lead
Most people looking for info on how to become a real estate agent are just wanting to learn how to get licensed and, ultimately, “hired”
LinkedIn has been around since 2002, quietly trucking along. It’s not a social media platform that you hear a whole lot of people talking about
Every agent needs a lead list. They are compilations of prospects you can reach out to when you are trying to drum up business. They
Question: Have you seen the postcards most agents send out? BOOOR-ING! I’m pretty sure they make the prospects sleep-walk on their way back inside the
Depending on your situation, it may not take the full 30 minutes.
This reset password link has expired. Check the latest email sent to you.