Take Your Word-Of-Mouth Real Estate Marketing to the Next Level by Teaming up with a Local Influencer
Most real estate agents use social media as a means of marketing themselves, at least to some degree. Some agents are able to build a
Would You Buy a Haunted House? (There’s a 50/50 Chance You Might!)
Would you buy a haunted house?
Not the kind you pay a few bucks to walk through for a good jump scare, but a legitimately haunted house. Or at least one with a reputation for it.
It’s safe to say that about half of you reading this would be totally fine with that, but the rest of you wouldn’t.
According to a 2025 survey from Real Estate Witch, 52% of Americans say they’d buy a haunted house. However, a lot of those brave souls admit they’d only do it for the right price. Nearly three-quarters of those buyers say they’d only go for it if they got a discount, and they’d offer below asking.
Homeowners, on the other hand, aren’t as willing to take a hit. Only a third of those living in “haunted” homes expect to sell for less, with the rest apparently believing their ghosts shouldn’t impact the value of their home.
But who’s to say a house is definitely haunted? Some people are true believers. Others simply don’t believe they exist. You could call in a ghost hunter, but they might be just as eager to find something as you are to prove there’s something (or nothing!) there.
One thing you definitely don’t want to skip, though, is a home inspection. In fact, it might be the smartest move you make. Because when the “ghosts” start acting up, there’s a good chance what’s really haunting the place is something else entirely.
When “Haunted” Might Just Mean “Needs a Tune-Up”
If a house you’re considering is rumored to have a ghost — or you even just sense something strange during a showing — you might want to hold off on calling the ghost hunters and instead call a professional home inspector.
Of course, hiring an inspector is always a good idea, but it’s especially important if there’s any hint of paranormal activity. Not that your inspector will show up with any ghost detection equipment, but they will be able to gauge whether there’s something else unseen to the naked eye in the home.
Because while the idea of a haunting can make your hair stand on end, what’s truly terrifying is the number of so-called hauntings later traced to carbon monoxide leaks or other environmental hazards.
In fact, an article from IFLScience detailed how many classic “ghostly encounters” — flickering lights, cold spots, dizziness, eerie sounds, feelings of being watched — were actually symptoms of carbon monoxide poisoning. Exposure to the gas can cause confusion, hallucinations, and even the sense that someone (or something) is nearby when no one is there.
So before you call in the ghostbusters, it’s worth calling in a licensed inspector. You might end up with cleaner air, a safer home, and a solid negotiation edge. Because if the house turns out to be ghost-free and gas-tight, you could be in a great position to make a confident offer on a place that others are too spooked to touch.
Keep in Mind That Rumors Can Linger
Even if you’re not bothered by whispers of a haunting, perception still matters when it’s time to sell.
A local legend can follow a property for decades. Maybe someone swears they’ve seen a flickering light in the attic, or there’s an old story about “the woman in white” who once lived there. Whether you believe it or not, those tales can linger, potentially shrinking your pool of buyers and chipping away at market value.
That doesn’t mean you should run screaming from a deal. It just means you should weigh the long-term implications. If you plan to stay put and aren’t easily rattled, a rumored haunting might just be a great conversation starter, and possibly a chance to snag a discount others won’t chase.
But if resale potential is a concern, remember that some stigmas stick around longer than cobwebs in the crawl space. Over time, living in the home, maintaining it, and hosting the occasional friendly gathering can go a long way toward giving the property a new story that’s more about you than any lingering spirits.
Ultimately, the most important thing is that you feel comfortable in any home you buy. You want to feel good about where you lay your head at night, not sleep with one eye open every time you hear a creak.
Having an experienced real estate agent on your side can help you sort the superstition from the substance. From understanding state disclosure laws to gauging local market sentiment, a good agent can make sure you’re buying with both eyes open… so you can sleep with both of them closed.
The Takeaway:
Some people would be perfectly fine living in a haunted house. Others would never consider it. And then there’s the group who might be willing… if the price is right.
The truth is, a haunting is notoriously hard to prove, and sometimes what seems supernatural turns out to be something much more mundane, like carbon monoxide leaks. If there’s even a hint of a ghost story, make sure you get a thorough inspection and pay close attention to gas connections.
A home’s reputation can linger long after any alleged spirits are gone, so keep that in mind when considering resale or future buyers. But at the end of the day, what matters most is that you feel comfortable and confident in your purchase. A house is a home only if you can rest easy in it — ghosts, legends, and all.
