Agent Newsletters | Lighter Side of Real Estate

Newsletters that cut through the overwhelm... for you and your clients

Let’s be honest — everyone’s overloaded. You’ve got enough on your plate every day as an agent, and the last thing you need is another complicated (or costly!) marketing tool you have to learn and maintain.

Your prospects, past clients, and sphere of influence are already drowning in ads, emails, and endless opinions everywhere they turn. The last thing they want is another boring, pointless (or pushy!) thing in their inbox.

Which is why we’ve made these newsletters…

Easy for you to send.

All it takes is a few clicks! You don’t have to brainstorm, write, or format a thing. (But you can if you like making more work for yourself. 😜)

Easy on your wallet.

For just a few dollars per week, you’ll look like you have a full-time marketing team working behind the scenes. (Because it’s true, you will!)

Easy to read.

We have the art of writing newsletters down to a science. They’re 100% fun and entertaining, while subtly helping readers become better future clients.

Here’s a peek at what’s inside each newsletter…

A meme of the week

Each week, you’ll ease your readers into your email with a cleverly promotional meme that’s so subtle, they won’t even feel like they’re being marketed to. And If you want to replace it with a different meme from our library of 2400+, you can with a few clicks.

A quirky news story

Next we scour the internet each week for an off-the-wall real estate related story your readers will be amused (or shocked!) by, and add a little blurb of color commentary.

News about the market

In the next section, we include a unique take on the current real estate market. We use this to encourage people to reach out to you for your personal market insights.

A real estate trivia question

Agents and their followers alike love our trivia questions (and personalized answer pages), so we throw one of those in for a little fun… and education!

A fun list

Another sneaky way to teach your readers a thing or two! Every week we’ll include a fun, easy to read list article that’ll make them laugh and feel a little smarter after they read it.

A real estate fun fact

Last but not least, we wrap it up with a real estate fun fact image and add a bit of color commentary as to why it’s interesting!

A meme of the week

A quirky news story

Next we scour the internet each week for an off-the-wall real estate related story your readers will be amused (or shocked!) by, and add a little blurb of color commentary.

News about the market

In the next section, we include a unique take on the current real estate market. We use this to encourage people to reach out to you for your personal market insights.

A real estate trivia question

Agents and their followers alike love our trivia questions (and personalized answer pages), so we throw one of those in for a little fun… and education!

A fun list

Another sneaky way to teach your readers a thing or two! Every week we’ll include a fun, easy to read list article that’ll make them laugh and feel a little smarter after they read it.

A real estate fun fact

Last but not least, we wrap it up with a real estate fun fact image and add a bit of color commentary as to why it’s interesting!

Simply add your branding and it’ll look like you did all of the writing!

Or feel free to edit and tweak them to your liking…

Real estate marketing doesn’t have to be complicated! Consistently sending one email a week is more than a lot of your competition is even doing.

Whether you’re starting with a small list, or a large one, these newsletters will make you excited—and confident—to ask people for their email address. (They may even thank you for adding them to it…}

Not only will the newsletter have your custom branding, but each of the memes, the trivia question, and two of the articles will show your branding as well. So when they click the links, they’ll see you! Again, and again!

Each newsletter is written by experts not only with decades of experience in the field working with clients, but also behind the keyboard writing carefully crafted real estate marketing for thousands of agents since 2012.

Use our charming sequences to target expired listings, offer help with foreclosures, and more.

Keep in touch with your previous clients and ask for referrals in a fun, non annoying way.

Stay top-of-mind with your mailing list by periodically sending hel-pful, light-hearted messages.

All major holidays plus fun “National Days” covered. They work as emails, written letters or social posts.

Just $49/mo. Cancel any time.

Agents in our community are succeeding with our newsletters!

Check out some of the responses we get from agents using our Agent Newsletters for top-of-mind email marketing.

Relevant content

I was really impressed by the newsletters I viewed. I thought the content was relevant and I share it through the blog my company provides as well as social media. Thanks so much!

Kelly Robbins

Valdosta, GA

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Easy to use

I have been using the newsletters since the beginning. It has made things easier. I like them. They are easy to upload. I have sent them 2 different ways, from outlook or from Dubb if I have a video announcement to add to the newsletter.

Dianna Jenkins

Rincon, GA

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Love the content

I love the content!! Not only do I use it for emails but I’ve been able to use the content to create videos and seminars. I appreciate it so much!!

Sharon Kramer

Downers Grove, IL

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Extremely valuable resource

I absolutely LOVE this option!!! This is an extremely valuable resource and the primary thing I was looking to do when I rejoined Lighter Side. Thank you for always keeping it fresh and light!!

Beth Larson

Savannah, GA

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Fun and engaging

Love the content! We have a newsletter we send out and I will incorporate parts into it. Thank you for always being a step ahead and for having fun and engaging info to share. Appreciate you and your team!

Leslie Stewart

Mill City, OR

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Unlike anything else

I have sent out the newsletters for the last four weeks. It was very easy to download the html and put it into Follow Up Boss. The content is good. I don’t think it’s like anything being used. Thanks to your whole creative team!

Mark Prigitano

Boynton Beach, FL

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Getting more interaction

I have sent the newsletter out for 4 weeks now and have gotten more interaction and compliments on them than I have on anything I’ve done in the past. People are saying that my personality comes across very well with them. I’m now sending them regularly and it takes a couple of minutes.

Kathy Young

Prior Lake, MN

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Great on social

Love the newsletters! Intertwine my posts with memes, videos, and newsletters — no issues — I love whatever you guys put out there. Keep up the great, humorous work. Love you!