
Agents: How To Not Suck At Social Branding (even if you have the personality of a lockbox)
There’s no way around it… Now, more than ever, you’ve GOT to stand out as a real estate agent. To say our industry is over-saturated


It’s probably not a surprise to hear this, but if you even whisper a word about buying or selling a house, any real estate agent within earshot is going to get really excited. And considering how many agents there are, there’s always a good chance there’s going to be one nearby if you’re even just casually chatting with someone about houses at your local Starbucks, grocery store, restaurant, or gym. But don’t worry about getting approached by an agent every time you do…
As much as every agent would probably love to walk right over to you and ask if they can help you buy or sell a home, speaking up can be tough for many agents — even some of the most outgoing agents can have a tough time mustering up the courage to butt into your convo…
But just in case one does, let’s look at 8 stages real estate agents go through when they overhear someone talking about real estate, to give you a better appreciation for what it takes for an agent to approach you, and play your part in this situation:
(Shh, our secret)
Show your sphere your an expert. We have over 2100 articles covering every real estate topic your audience will love.
Position yourself as a real estate authority!
Real estate + topical events — the perfect match!
Become the bearer of good vibes!
Because hey, everyone loves to laugh!
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Depending on your situation, it may not take the full 30 minutes.
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