How to Compete with “Billboard Agents” in Your Area (on a Budget)
There’s probably an agent in your area whose face seems to be plastered everywhere you look. You’re driving down the road and, boom, you see
There are plenty of real estate agents claiming to be the “top agent” for this, that, or another thing…
But the reality is, succeeding as an agent on any level is quite an accomplishment!
In order to even have a chance at succeeding as a real estate agent, there are certain traits and skills a person needs to naturally have, or train until they get really good at them.
While being in great physical shape isn’t required, there are 6 athletic events that would be a great addition to the real estate licensing exam, to see if a person will have what it takes to compete on a physical, mental, and emotional level:
Agents who plan on dipping their toe in and testing the water are a lot less likely to succeed than one who gets a running start and fearlessly leaps in, fully committed to the business.
The high dive would be a great test of an agent’s fearlessness, and whether they’re ready to dive into their career headfirst.
When a client says, “Jump!”, a great agent instinctively asks, “How high?” However, a successful agent also knows there are limits to just how high they should try and jump for some clients.
It’s one thing to clear a high bar set by a reasonable and appreciative client, but there are some times when you need to tell a client their expectations are way too high.
Agents spend a lot of time surfing the multiple listing service trying to find their buyers the perfect house, and researching market values for their sellers, often while in the middle of several other tasks.
Having agents actually surf, while trying to get ready for an appointment-filled day, would test an agent’s ability to stay balanced while multitasking, keeping cool under pressure, and riding the wave of the market’s ups and downs.
It doesn’t matter whether it’s a buyers’ market, or a sellers’ market, when a well-priced listing hits the market, it’s important that you get your buyers in to see a house before another buyer and their agent beat you to it.
But it isn’t just about being able to win a 100-yard sprint, it’s about having the stamina to do it across 100 actual yards, because sometimes it takes showing a buyer that many homes before they buy one! You don’t need to win every heat, but you need to be able to stay in the race until you win one with each and every buyer…
Rarely is there a day, week, year, or transaction that an agent doesn’t have to clear a major hurdle or two. Coupled with the fact that agents usually have several deals going at the same time, they’re almost constantly leaping over challenges with grace and agility. And in the moments where one trips them up, they need to be able to get back up and finish the race anyway.
Finding work/life balance is difficult for many people, regardless of their profession. But it can be even more difficult for an agent, since much of their clientele need their time and attention during the evenings and weekends, in addition to all of the work they need to get done during “normal” working hours.
If a prospective agent can demonstrate the ability to stay balanced and focused on the task at hand, and then gracefully dismount for some downtime with their friends and family, there’s a good chance they’ll have the composure to succeed in real estate.
(Shh, our secret)
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