The Secret Kardashian Formula Every Real Estate Agent Needs To Learn
When you’re starting or growing a real estate biz, it seems like everyone has advice. Some advice is good, like, “Share interesting content consistently!” Some
When you’re selling your house, there’s a good chance that the buyer will have their own agent representing their interests.
Considering it’s their job to look out for the best interest of their client, it might seem weird to consider how they benefit you in any way. But buyers’ agents can make the sale of your home faster and smoother in many ways.
Here are 5 under-the-radar things that buyers’ agents do that help sellers get their home sold as quickly and efficiently as possible to the perfect buyer for their home:
It might seem odd to appreciate the fact that buyers’ agents are out there showing their buyers the houses you’re competing against, but in order for your buyer to truly appreciate that yours is the best choice, they need to see other houses.
While it may seem like the buyers’ agent only showed your house a time or two before selling it, he or she could easily have spent months (sometimes years!) showing your buyer many other homes so that they could understand their options and recognize that yours was the one they wanted to buy.
The internet has made it a lot easier for buyers to browse pretty much every house on the market, but that doesn’t mean they always recognize their dream home without a little help from their buyers’ agent.
People often think that buyers just know when they’ve found “the one” the minute they see it online, or go see it in person for the first time. If only it were that simple… It’s rare for any house to check off everything on a buyer’s list of wants and needs, which could easily cause a buyer to entirely overlook your house, simply because they can’t look past something as simple as the paint color, or as major as the layout. But because a buyers’ agent knows the market and their clients so well, they can help make sure your perfect buyer doesn’t cross your house off the list without seeing it and giving it some thought.
While it’s perfectly legal and fine in many areas for a listing agent to represent both the seller and the buyer, it can certainly cause some trust issues for the buyer when it comes to taking advice from the person who represented the seller first. It doesn’t matter if the listing agent is the most honest, least pushy person in the world, a buyer can easily wonder if they’re being given objective advice about how much to offer and what to do about home inspection issues.
When buyers have their own agent representing their interests, it helps them to feel more comfortable with the advice they’re being given, and more confident about the process and purchase.
Not only do buyers wonder if the listing agent is giving them the best advice when there’s no buyers’ agent involved, but sellers often do as well. Having a buyers’ agent involved allows you to have more confidence and trust in the advice your listing agent gives you.
Something is bound to go wrong, take too long, or cause some stress between the time your buyer makes their initial offer and the day of the closing. It could be anything from home inspection issues, to a low appraisal, or just buyers’ remorse which is common when someone is making such a large purchase.
When this happens, a buyers’ agent helps to calm their buyers’ frazzled nerves and keep the transaction on track.
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