10 Effective Real Estate Email Marketing Tips
There are tons of ways and places to market yourself as a real estate agent, but email marketing has to be one of the best
It’s not a stretch to say that people tend to stereotype various professions. When you think of an accountant, you probably think of someone who dresses conservatively, and has an analytical personality. An artist, on the other hand, is thought of as freewheeling and whimsical, marching to the beat of their own drum.
And, when it comes to real estate agents, many people—because of representations made in movies or pop culture—think of a fast-talking, outgoing extrovert, charming everyone to their heart’s desire.
But this isn’t always the case. In fact, there are quite a few introverts who make their living helping others buy and sell houses, and they’re pretty darn good at it too. Certain qualities introverts have might even give them an advantage when it comes to the business. Here are a few of them:
There’s nothing worse than trying to have a conversation with someone who won’t let you get a word in. And in real estate, someone who doesn’t listen can cost you time and money. That’s why introverts—who tend to be great listeners—are so wonderful to work with. They’ll take the time to understand you and your needs.
Introverted personalities don’t spend much time at bars and nightclubs, and instead tend to spend time at home, in a comfortable and familiar place. This gives them a unique appreciation for how important a home really is—an appreciation they will carry into your transaction. Empathy can go a long way, especially when it comes to something as personal as where you live.
A real estate transaction can be fraught with details, many of which have serious implications for the parties involved. This is why it’s important to work with someone who takes the time to understand the whole picture rather than just breezing through the fine print. Introverts tend to be more contemplative, and focus on details, which is an asset when dealing with something which has as many moving parts as a real estate transaction.
Empathy is one of the most valuable characteristics a real estate agent can possess. Introverts have an advantage here, and are likely to take the time to consider all sides and perspectives throughout the transaction. This means you can expect compassion and understanding for your situation, and insight into the buyer’s or seller’s situation on the other side as well. If everyone feels understood, then things tend to go more smoothly, and everybody walks away happy.
Let’s be honest… have you ever seen an episode of American Greed where the person who swindled money from unsuspecting victims was an introvert? It’s very unlikely. Introverts are selective in how they interact with the world, and they value each and every relationship, rather than viewing people as disposable strangers who come and go. This might mean they’re not always quick to trust, but it also means they take their responsibility to others seriously, and are honest, ethical, and fair. And, at the end of the day, is there anything more important in a real estate transaction than trust?
So, when you’re sizing up a real estate agent to work with, don’t necessarily expect (or want) your agent to be the loud, outgoing type! A more reserved introvert could be the best agent for you to work with. But, you may have to look a little harder to find him or her, because, well, they probably aren’t out there beating their chests and screaming about how great they are…
(Shh, our secret)
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