
10 Essential Selling Skills Every Real Estate Agent Should Master
Real estate agents come in all shapes, sizes and personality types, and not all of them fashion themselves as true salespeople. “I’m a consultant,” they


We all know you should never take an overpriced listing. But let’s be real: Almost every agent does it at one point or another. Well, except for “Tom” from Texas who’ll probably comment on this post and say how he’d nevvvvvvver do it. Good for you, “Tom”…good for you. But for the rest of you who couldn’t bring yourself to say “I’m out!” and took on one (or two) in your career, you’ll surely relate to this article. (Spoiler alert! You come out on top at the end!)
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Real estate agents come in all shapes, sizes and personality types, and not all of them fashion themselves as true salespeople. “I’m a consultant,” they

When you hand someone your business card, you’re giving them a small, but important introduction to who you are. Much like resumes and cover letters,

In this spirit of transparency, we admit we’re totally biased when we say “the most clever.” Why’s that? Because we created them. At any rate,

When you’re in the middle of working with a client, you’re touching base with them constantly. You can actually get pretty close to them, and

“Normal” people often ask me, “Cathy, could I make it if I’m not genetically predisposed to being a Realtor as you were?” Heredity did play
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