News about the Real Estate Market Is Hurting Your Business (But You Can Use It to Your Advantage)
It’s almost impossible to avoid being exposed to news nowadays. Besides being on TV and radio 24/7, people get notifications on their cell phones, in
Lets face it, while your mother’s maiden name, your childhood best friend, or first pet are all something you can easily remember, most security questions are pretty easy for a hacker to figure out. But there’s almost no chance a hacker could figure out the tiniest facts and memories that a real estate agent can recall for the rest of their lives!
So let’s take a look at 17 security questions that don’t actually exist, but would be easy for a real estate agent to recall — ones that even the best hackers couldn’t crack:
It’s a huge concern for anyone getting into the business! Most agents are told to brace themselves for at least six months between becoming an agent and getting their first commission. No matter how long it takes, an agent will never forget exactly how long it took them to sell their first house.
It doesn’t matter how many years, or how many houses you’ve sold, you also never forget who your first client was!
OK, maybe this is a little too specific, but you’d be amazed at how many things agents remember about almost every house they ever show to buyers throughout their career.
As much as agents can remember even the tiniest details over the years, there are some things that you can’t erase from your memory even if you want to!
It stings every time, no matter how many years you’re in the business, or how many times it happens. But you never forget the first time a friend or family member broke the news to you that they just listed or bought a house with another agent instead of you.
“In my 29 years in the business…” The number of years varies, but every agent hears this sentence almost verbatim from another agent at some point in their career! But whatever that number is, it becomes the number you think of every time someone jokes or complains about another agent bringing up how long they’ve been in the business.
Agents are notorious for not getting their headshots updated, so the chances are they’re well aware of how old the headshot they’re using is. To be fair, they’re way too busy to take the time for a professional photo shoot. (If only selfies were appropriate for business cards…)
You probably already type it into your microwave, alarm system, and when they ask for a pin code at the store as it is, so why not use it for your security question?
Most agents probably have a more in depth explanation as to why they feel the way they do, but every agent also has a pretty firm stance on whether open houses are worth doing or not.
It doesn’t happen to every agent, but it happens to enough agents where this is totally a legit security question they could answer.
Some agents don’t drink, but the ones who do know exactly which drink takes the edge off for them after a deal falls through.
OK, sure, a hacker could just look this up. But nobody wants to know this fact, and the only reason an agent knows it is to pass the real estate exam.
(See, you’re probably thinking about Googling it right now, but you aren’t because you don’t actually want to have it floating around in your head…)
Unless you’re the top-producer in the area, you have a name that comes to mind…
There’s only so many hours in a day and, therefore, only so many houses you can show in one day. But every agent has put that number to the test, and can vividly recall how many houses they were able to show in one 24-hour period.
Over the years, the average number of houses a buyer looks at before they buy has ranged from between 8-12. But not every buyer is average! It takes showing some buyers a lot more houses than that, and an agent always remembers the most it took before their buyer found the one they wanted.
This is very close to the last question, but an entirely different stat that an agent will always remember. It’s one thing to work for a long time with a client who eventually buys, and another to spend months on end only for the client to decide to keep renting.
It’s an obvious answer that every agent can easily remember, but a hacker probably wouldn’t know that it’s The Lighter Side of Real Estate!
(Shh, our secret)
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“Let me know if you or anyone you know is thinking about buying or selling a house in the near future!” Sound familiar? Even if
Depending on your situation, it may not take the full 30 minutes.
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