8 Tools Every Agent Should Know About To Dominate Social Media

lighterside-staff-authorBy Luca Alboretti | Staff Contributor

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In high school, your math teacher may have said something along the lines of, “You won’t have a calculator with you all the time.” Fast forward to today. With the power of smartphones, you have one at your disposal along with a lot of other things that make your life easier!

With the rise of the smartphone, social media has become a dominant force in the real estate industry. Every day more and more agents are realizing that social media isn’t just a place to laugh at funny cat videos—it’s also a digital farm for them to grow and harvest leads.

Much like a calculator made high school math easier, so do the right social media apps for online real estate marketing. So, we’ve put together a list of must-have tools to help you take advantage of the tech.

1. Preview App

Preview is a must have app for experienced or new Instagram users. While there are two higher tier subscriptions ($6.67/month & $12.50/month), the free version is more than worth the download. Preview allows you to schedule posts, search trending hashtags, edit photos with custom filters and a lot more. If you’re someone who carefully plans what you post online, this is a must have. Not only will you be able to see what your feed will look like, but you’ll also get great resources to not only track your page’s growth, but also recommendations for hashtags to improve it.

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2. Phonto

Phonto is a free app that allows you to put text on photos. While not a groundbreaking functionality in and of itself, the variety and customization offered by Phonto has earned it a spot on the list. With 200 different fonts, as well as the ability to upload your own, your next motivational poster or impromptu ‘just sold’ post is just a few taps away

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3. Inshot

InShot does itself a disservice by marketing as a ‘video maker’ app. While it may not offer anything groundbreaking in that space, the way it presents it is just so user friendly and intuitive that it had to be included. If you’re familiar with video editing, don’t be so quick to dismiss a phone app. Transitions, speed controls, picture-in-picture—it’s all here and more. On top of the video editing it offers, it’s great for formatting photos to different sizing as well. While the app itself is free, you’ll have to pay for an upgraded subscription to remove the in-app watermark.

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4. Canva

Canva is a free graphic design platform that’s great for making e-cards, business cards, Instagram posts, Facebook posts, and so much more. With hundreds of templates for a variety of uses, you’re sure to find a use for it. And for the price of free, it’s well worth it.

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5. Snapseed

Snapseed was acquired by Google to beef up their photo capabilities, and it doesn’t disappoint. Arguably one of the best dedicated photo editing apps. Any professional photo editor will tell you that unless an app allows you to adjust color, balance, saturation, sharpness and image curve, then it’s worthless. Fortunately, Snapseed allows you to do this and more for the low, low price of…$0. The best part is, Google continues to update and refresh the app—meaning it’ll be here (and improving) for the foreseeable future.

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6. Fiverr

If you’ve never heard of, or just never used Fiverr, don’t sleep on it. While we’re giving out a ton of great ideas here, never discount the value a professional can bring to your business. Fiverr is an online marketplace for freelance individuals. From website design, to listing descriptions, you can probably find someone on Fiverr to do it for you at a variety of price points. All transactions take place over the Fiverr platform, and it makes it easy to request revisions from your chosen freelancer, as well as refunds if there’s ever any issue. The review system also makes finding the right person for your job a breeze.

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7. Mematic

Since you found your way to our corner of the Internet, we’re going to assume you’ve realized by now that nothing is better for building your business than humor and a shared laugh. Mematic is a free app that allows you to create memes in a variety of formats. Mematic comes equipped with a database of formats and meme-able photos to help you start creating those laughs that’ll ultimately generate you business.

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8. The Lighter Side of Real Estate’s “Inner Circle”

You see and laugh at our posts. Maybe you’ve even shared some and gotten a great response from your audience. It’s a fact that 1) humor gets shares, 2) shares get attention, and 3) attention will ultimately lead to an expanded presence for your business online. While you can certainly try your hand at making your own memes, you can make it a whole lot easier on yourself by leaving the content creation to us. Join the Lighter Side’s Inner Circle and gain access to our vast (and ever-growing) library of funny real estate content going back years, all custom-branded to you for your audience.