
Most Real Estate Agents Use Content Marketing Backwards. Here’s How You Can Flip the Script
Depending on who you ask, content marketing is either the oldest trick in the book… or the next big thing. It’s been called everything from



There are a lot of reasons for being self-employed, but one of the biggest is to have control over how much money you earn, and ideally to make a lot of it. But there’s not always a steady stream of income, or a pot of gold at the end of the entrepreneurial rainbow for many who go that route.
Those slow months, or gaps between paydays, can make it tough to pay the bills, let alone yourself at times. So investing in real estate might not sound like a great idea—or even possible—but this Entrepreneur article gives solid reasons why it might be the best decision you could make, such as:
If any of those things make investing in a property appealing to you, here are a few things to get you on your way:
Eventually, you might be able to get to the point where our real estate holdings end up being what not only helped you survive the downtimes of being self-employed, but actually became the thing that made you wealthy and able to not have to work…unless you want to, of course!
The Takeaway:
If you’re self-employed, the chances are you’re going that route in order to be able to make as much money as possible, rather than capped by a company or boss who decides how much you make. While the upside potential is appealing, it isn’t always a smooth ride and you can go through periods of time where cash isn’t flowing in, or you could use some money to invest in the growth of your business.
Investing in real estate may be a great solution for you to survive during lean times, and even grow your business. It could also end up becoming the greatest source of your income and wealth over time, like it did for so many of the wealthiest people in the world.
(Shh, our secret)
Show your sphere your an expert. We have over 2050 articles covering every real estate topic your audience will love.
Position yourself as a real estate authority!
Real estate + topical events — the perfect match!
Become the bearer of good vibes!
Because hey, everyone loves to laugh!
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Depending on who you ask, content marketing is either the oldest trick in the book… or the next big thing. It’s been called everything from

Hello dearest real estate friend. Glad you could make it today. What I want to do here is simple – convince you to be yourself.

1. Spamming your listings with no commentary Posting a link or sharing something on Facebook without your opinion is boring. Your friends want to know

It’s tough to land listings in any market, but when you’re smack dab in the middle of a market with low inventory, they’re like lassoing

When you’re starting or growing a real estate biz, it seems like everyone has advice. Some advice is good, like, “Share interesting content consistently!” Some
Depending on your situation, it may not take the full 30 minutes.
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