
How to Get Buyers Who Want to Work with You (and Pay You!) Even If the Way Buyers’ Agents Get Paid Changes
Being a buyers’ agent is a total crap shoot, yet the vast majority of agents find themselves constantly rolling the dice, hoping to get paid.
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There are real estate agents of all talent levels out there — some so talented that if given an abandoned slaughterhouse in the middle of the Iraqi desert, they could sell it to the Brady Bunch for a cool million. Some with less talent might not even be able to pay residents to live in their own houses. The reason I give these two extremes is because I just came across a listing for the house used in the Silence of the Lambs movie. Yes, the same one the serial killer in the movie lived in. Does, “It puts the lotion on its skin,” ring a bell?
The thing is, the agent listing this property has chosen a very interesting strategy for showing this home. And I honestly don’t know if it’s extremely talented, or crash-and-burn untalented. You tell me!
The owner’s name is Buffalo Bill. It’s a rather fancy two story home at 8 Circle St. Perryopolis, PA and is listed for $300,000. Honestly, despite its relationship to the movie, this home should be an easy sale, except…
Now, not everyone has seen Silence of the Lambs, and they might just think “Oh cool! It was used in a movie!” They might write off seeing the movie and check out the house. Or if they have seen the movie, it may have been long enough for the creepy factor to have faded away in memory. But…
If the creep factor had already faded in the buyer, the “Agent Starling” reference might just be enough to bring it back.
“The pit…now there is the question…is there really a pit in the basement, or is all just movie magic? Just put on the lotion, and come see this home and find out!!!!” Wait, what???
All teasing aside, I have to applaud Dianne Wilk for making the most of the history this home has, and doing it in a playful way. Godspeed “Agent Wilk!” Don’t forget lotion as a staging prop.
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