
How to Compete with “Billboard Agents” in Your Area (on a Budget)
There’s probably an agent in your area whose face seems to be plastered everywhere you look. You’re driving down the road and, boom, you see


There’s a fine line between fixer-uppers, and homes that simply need to be burned to the ground and wiped from human history. This one’s so bad, though, we’re pretty sure fire would call in sick if it had to burn this house down.
However, Houston Realtor Paul Gomberg, the home’s brave listing agent, didn’t bat an eye when asked to list it. In an interview, he told us he’s more accustomed to selling homes in better condition, but why not accept the challenge of selling this short sale!?
If not him, whom?
And if not now, when?
And as you’ll see in the video below, he played the only card he really had from a marketing standpoint — humor! Well played, Paul.
Oh, by the way. As irony would have it, his slogan is…
“KEEP CALM
Buy, List & Sell
with Paul Gomberg”
Ummm we dig the slogan, but that “keeping calm” part is much easier said than done when viewing this home.
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PinRELATED: The Home That Wouldn’t Sell: Proof Positive You Should Declutter Before Selling
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