
Most Real Estate Agents Use Content Marketing Backwards. Here’s How You Can Flip the Script
Depending on who you ask, content marketing is either the oldest trick in the book… or the next big thing. It’s been called everything from


So many houses and condos haven’t been given the proper TLC over the years. When shopping for a home, it’s not uncommon to find houses that, at best, haven’t been updated in decades, or, at worst, have fallen into a complete state of disrepair.
Some people are scared off by homes that need a lot of work, while others are brave enough to take on the challenge. And whether you decide to do the work yourself or hire a general contractor to manage the process, you’ll still have to go through the all-too-common stages of home remodeling.
So if you’re in the thick of a project (and a whole bunch of dust), just remember that you’re not alone. Here are the ten stages you should expect to go through when remodeling a home that needs a lot of work:
“This won’t be so bad. Just a simple, one-month project. Out with the old, in with the new.”
It sounds (and smells) like a helicopter crashing through a Home Depot. And that’s before you try to rip out old flooring.
Good rule of thumb: there’s always gonna be something messed up behind a wall, or under the carpet, or above the ceiling, or…
Why didn’t I just go for the smaller, updated house…
Progress! Snap a photo and post it to the ‘gram with the caption: “Still a lot of work to get done, but the new place is coming along! #homeremodel”
Just add twenty percent and two months to any estimate right off the bat.
This is rock bottom, when you consider selling the half-finished home ‘as-is’, just to get out of it.
Ahhhh, there’s an end in sight!
It wouldn’t be a remodeling project if there wasn’t one nagging (but visually striking) piece that had to be custom ordered from Morocco.
But in the end, it’s always worth it. Everything is brand new and exactly how you wanted it.
(Shh, our secret)
Show your sphere your an expert. We have over 2050 articles covering every real estate topic your audience will love.
Position yourself as a real estate authority!
Real estate + topical events — the perfect match!
Become the bearer of good vibes!
Because hey, everyone loves to laugh!
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Depending on your situation, it may not take the full 30 minutes.
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