
How To Nurture Long-Term Real Estate Leads With Content Marketing
It hits you like a ton of bricks the first time you hear it could take months (or even years) for a real estate lead


Millions of people pay rent, cutting a check to their landlord in exchange for permission to have somewhere to rest their head at night. While there’s nothing wrong with renting, many renters eventually make the jump into homeownership, choosing to reap the fruits of their labor in a more personal and long-term way.
Maybe you’re one of the former: toiling away at an office, factory, or restaurant, only to sign your hard-earned check over to some strange guy with wispy hair and an attitude problem. But maybe you’re thinking of becoming the latter, and leaving behind the days of tossing your money away to become a homeowner in your own right.
And if you’re still not quite sure which way to go, here are ten signs that it might be time to stop renting and become a homeowner:
Flooring, light fixtures, PAAAAAIIIINT. Heck, why not a whole wall mural?! Just imagine the possibilities…
And if you add what’s in the swear jar, you might even have enough for new furniture.
The square footage hasn’t changed, so why does the rent keep going up?
We know, we know: “If all of your friends jumped off a bridge, would you?” But this is DIFFERENT. We’re talking real estate here!
Fluffy deserves comfort and safety, and her own backyard.
What’s next, paying their kid’s college tuition!?
Wait a second… is that a TWO!?
Maybe your boss wants you to buy a house… you never know.
Beautiful trees, a quaint little coffee shop, OMG is that a Thai restaurant?
It’s time to find your forever (or at least for-a-long-time) home.
If any of these signs seem familiar, the only other signs you need to look for are these…
(Shh, our secret)
Show your sphere your an expert. We have over 2100 articles covering every real estate topic your audience will love.
Position yourself as a real estate authority!
Real estate + topical events — the perfect match!
Become the bearer of good vibes!
Because hey, everyone loves to laugh!
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It hits you like a ton of bricks the first time you hear it could take months (or even years) for a real estate lead

In this spirit of transparency, we admit we’re totally biased when we say “the most clever.” Why’s that? Because we created them. At any rate,

“Content marketing” has been around since 1895, when John Deere published “The Furrow,” a quarterly magazine they used to help educate customers and build a

Raise your hand if you’ve at least mentally made a resolution to sell more houses in the coming year. Every year is a clean slate

In the world of real estate, first impressions don’t happen at the front door—they happen on a screen. Before buyers ever set foot on the
Depending on your situation, it may not take the full 30 minutes.
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