6 Easy Ways Any Agent Can Engage Their Database Better
You’ve probably been told to build an email database and send them stuff consistently, right? Some agents do. Many don’t. Have you? If you haven’t,
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What’s the first thing you think of when you think 4th of July?
Probably fireworks, right?
Okay, maybe you think about barbeques, pool parties, or parades first.
The point is, the first thought for most people isn’t about the nitty-gritty that we’re actually celebrating — our independence as a nation.
Deep down, we all know that’s what it’s all about. And we respect it. But, we’re also human. Who can blame us for enjoying our freedom watching fireworks, without giving all that much thought about everything our founding fathers did to get us here?
So it is in real estate…
There’s a lot of focus on the “fireworks” in real estate. The big, glorious, flashy, exciting moments. Like…
All really exciting “firework” moments.
But they’re not the full story. There’s a lot of stuff behind the scenes in order to get to those fun, celebratory moments. A lot of thought, knowledge, skill, and work… Not necessarily fun, or sexy stuff. But it’s all important. It’s all necessary to get to those exciting “fireworks” moments.
Not that the behind the scenes stuff should be something you think about. As a consumer, you should enjoy the glorious moments. Leave the nitty-gritty to your agent.
Just know that there’s more to it than the “fireworks” you want to see when you buy or sell a house.
(Shh, our secret)
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