How I Built The Most Viral Real Estate Brand On Facebook (From My Couch)
Fair Warning: This story isn’t exactly short. BUT… if you stick with me til the end, AND you’re a real estate agent, you’ll receive a
You want to work with a real estate agent who’s nice to be around. It’s stressful enough buying and selling houses. No need to work with someone you don’t get along with.
But it’s not like you’re looking to be friends with your real estate agent…let alone best friends.
More often than not, you end up becoming friends with your real estate agent.
The weird thing is, you don’t even realize how much of a friend you’ve become to each other, until you’re done buying or selling a house.
Sure, you both promise to keep in touch. And you do. But it’s not the same.
Here are 6 ways your real estate agent feels like one of your best friends.
Ahhh, that old question. Only a true friend can answer you honestly when you ask this question. Heck, a best friend will probably tell you even if you don’t ask.
Maybe your agent would too…
But more importantly, think about all of the houses your agent talked you out of “wearing” because it didn’t fit you quite right either.
Your agent cared more about you, and how you felt in the house you bought, than just smiling, being nice, and saying, “You look great in this house!”
Your mother-in-law is a total pain in the ass.
It just slipped out. You even used the word “ass” when you said it to your agent.
It was probably at that moment you became like best friends. You knew, without even asking, that she’d never breathe a word of that to your mother-in-law, your spouse, or any other living soul. That was between you two. Your agent’s got your back.
And, your agent totally took that into account when showing you houses just a liiiiiitttttle bit further away from your mother-in-law’s house.
You see your agent’s car driving past you on the other side of the road. Immediately, a smile breaks out on your face. You roll down your window and stick your arm out! You wave like a lunatic!
But, as the car gets closer you see there’s other people in her car. They’re laughing. Having a grand old time. Such a good time that your agent blows by you without even seeing you, let alone waving.
Was that another client?! Could your agent possibly be having that good of a time with anyone else?
You feel a little jealous. Or is it hurt?
You realize your agent needs to make a living, but, c’mon… are those clients THAT much more fun to work with than you?!
You vow to figure out a way to buy and sell more houses every year so that you are his/her only client.
You quickly realize it’s impractical to be an agent’s only client. And you start to remember how he/she truly wanted the best for you in your life…beyond even just the home you bought or sold.
So, your jealousy is fleeting. You come to terms with it. You want him/her to be happy, even if it’s with another person.
But, you also don’t want to see your agent out with any old clients, so you always make sure refer your friends and family who need to buy or sell — people you know will treat your best friend (strikethru) agent right.
While you were working together, you saw each other more than once a week. But once the deal was done, there just wasn’t enough reason (or time) to get together every week anymore.
You both promised you would get together, even after the deal was done. But then you realize it’s been close to a year since you even grabbed coffee together.
You realize that you truly miss hanging out together. You start to feel like it would be easier to get together if you’d just sell your house, rather than try and grab coffee.
You don’t realize it, but every single time your agent drives by your street, let alone your house, he/she turns and looks.
Why? For the off-chance you’ll be outside, or driving out of your neighborhood? Just to catch a glimpse of you? Just to wave?
No…
Because you’re always on your agent’s mind. Even if you haven’t seen each other in ages. Even if he/she is out having a great time with other clients. Even if it seems he/she is too busy to catch up and see you.
Your agent is busy making a living in a demanding career…but NOT too busy for YOU. Your agent does truly consider you a friend. And like a best friend, your agent will always be there for you when you truly need real estate assistance of any kind.
Don’t forget that.
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Fair Warning: This story isn’t exactly short. BUT… if you stick with me til the end, AND you’re a real estate agent, you’ll receive a
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