How I Built The Most Viral Real Estate Brand On Facebook (From My Couch)
Fair Warning: This story isn’t exactly short. BUT… if you stick with me til the end, AND you’re a real estate agent, you’ll receive a
Buying a home isn’t an overnight process. (Well, unless you’re a cash buyer, find the perfect home in a single day, and a seller who is able to accommodate such a quick closing!) But for many buyers, it can feel like the process of buying a house takes forever.
The good news? A lot of that timeline is in your hands…
Real estate agents are patient. They know every buyer has their own pace, and they roll with it. But they also see buyers unintentionally slowing themselves down all the time.
If you want to get through the process as quickly (and smoothly) as possible, avoid these 8 common mistakes that can add unnecessary time to your home-buying journey:
Many buyers unknowingly stall their own progress by browsing listings online, wandering through open houses, and assuming they’ll call an agent when they’re “serious.” But by the time they do, they’ve often wasted months looking at houses that just aren’t a good fit, missing out on homes that do fit their needs, or getting overwhelmed by the process. Hiring an agent early helps you get focused, avoid rookie mistakes, and streamline the entire process from day one.
Shopping for a home without knowing what you can afford is like filling up a cart and heading to the checkout without your wallet. You might find your dream home, but without pre-approval, you can’t make a serious offer. If you find the perfect home but aren’t financially prepared to make an offer, you could lose valuable time securing financing. Getting pre-approved before you start your search not only speeds up the buying process but also shows sellers that you’re a serious, qualified buyer.
It’s a slippery slope when you start looking at homes above your price range online. It starts innocently—just browsing homes a little over budget. Then, suddenly, those are the only ones that feel “right.” Unless you know for sure a seller is desperate to negotiate, it’s usually a waste of time. Staying within your price range keeps you from chasing unrealistic expectations and speeds up your search.
Finding a home you love should be exciting, but for many buyers, hesitation creeps in, making them question every choice—and sometimes costing them their dream home. “What if there’s something better we’ve missed, or something nicer comes on the market next week?” While it’s good to explore options, the best homes don’t wait around forever, and new listings often aren’t significantly better than the ones you already have to choose from. Indecision often leads to losing out on a house you loved, and you only realize how great it was and regret it once it’s gone. Rather than waste time hoping for something better, make an offer on a home you like before another buyer does.
Parental approval can be important, especially if your family is helping financially, but timing matters. If they’re only weighing in after you’ve already fallen in love with a home, their concerns could set you back to square one. They need to have perspective on all of your options on the market—the good, the bad, and the ugly—in order to have an informed opinion. Bringing them into the process earlier gives them time to ask questions, voice concerns, and feel included, without throwing a wrench in your timeline at the last minute.
Trying to score a deal is understandable, but if you’re consistently offering well below market value in a hot market, you’re likely wasting time. Sellers may reject your offer outright or go with a stronger one, forcing you to start over repeatedly. Working with an agent who understands the market can help you make competitive offers without overpaying.
Once you’re under contract, time is of the essence. Mortgage paperwork, inspections, deadlines—it’s all on a clock. Buyers who procrastinate can cause delays, lose negotiation leverage, or even risk losing the deal altogether. Stay on top of deadlines to keep things moving.
A home inspection is an essential step in the buying process, but no house—new or old—is perfect. If your inspection report reveals minor issues, don’t let them send you running. Things like a leaky faucet, peeling paint, or an older water heater are not deal-breakers; they’re just part of homeownership. Instead of walking away, consider negotiating with the seller or budgeting for future repairs. Backing out for minor reasons can restart your search and add weeks or months to the process.
(Shh, our secret)
Show your sphere your an expert. We have over 2000 articles covering every real estate topic your audience will love.
Position yourself as a real estate authority!
Real estate + topical events — the perfect match!
Become the bearer of good vibes!
Because hey, everyone loves to laugh!
Get our weekly email that makes communicating with your sphere on social actually enjoyable. Stay informed and entertained, for free.
Fair Warning: This story isn’t exactly short. BUT… if you stick with me til the end, AND you’re a real estate agent, you’ll receive a
Congratulations! You’ve selected a highly rewarding, super lucrative, and totally fun career in the oh-so-cool field of… real estate. If you’re brand new to this
1. Spamming your listings with no commentary Posting a link or sharing something on Facebook without your opinion is boring. Your friends want to know
If I’m not writing, I’m selling real estate. Sometimes, when I reveal this to my artsy writer friends, I get a look of surprise or
There’s nothing better than working with a client who listens to every piece of advice you give along the way. It makes for a smooth
Depending on your situation, it may not take the full 30 minutes.
This reset password link has expired. Check the latest email sent to you.