Agents: How To Not Suck At Social Branding (even if you have the personality of a lockbox)
There’s no way around it… Now, more than ever, you’ve GOT to stand out as a real estate agent. To say our industry is over-saturated
In a world where few people answer the phone for anyone, let alone an unknown number or potential spam, real estate agents may be the only people giving hope to anyone still dialing a phone hoping for someone to answer!
No matter how much an agent wants to swipe down and ignore a suspicious number — after unsuccessfully hitting up Google to see who it is, of course — they still feel obligated to answer every call that comes in. They never know if it’s someone who may be calling about one of their listings, and ignoring it wouldn’t be fair to their seller.
Perhaps it’s one of their buyers who has an important question and is calling from a work phone. Or, what if it’s a potential new client someone referred them to with the promise that they’re very reliable and responsive? Not answering wouldn’t leave a good first impression…
So, as you can imagine, real estate agents answer the phone for all sorts of callers on a daily basis! Here’s a look at 5 types of phone calls agents end up answering on a regular basis, that most other people are able to just ignore:
Not that telemarketers are any more successful in selling agents anything…
… but those people calling about your vehicle’s extended warranty — or on behalf of the local fraternal order of police — at least get their call answered and a friendly “Hello?” when they happen to call an agent.
Somehow politicians have been allowed to continue calling anyone they want without fear of being fined for hitting up someone on the do-not-call list.
But that doesn’t mean their phone calls get answered. But the minute their robodialer hits the number of an agent, the chances of them hearing a voice on the other end of the line go up exponentially.
Who even owns a fax machine anymore, right?! Well, believe it or not, some agents still have them because there are occasions when you need to send or receive a fax from someone involved in a transaction.
But that doesn’t make it any less surprising when they answer their phone and hear the “Screeeeeech-be-do-beeep!” from some random robocall center using a fax-attack method of marketing.
Kids these days prefer texting over talking, but that doesn’t mean they’ve lost their taste for a good old-fashioned prank call! But they’ve gotten more sophisticated about it, using the apps and tools available to help them mask their identity.
While other targets may just let the suspicious call go unanswered, if they prank an agent, there’s a good chance they’ll get to ask if it’s the correct number for Ima Wiener.
And of course there’s always just the basic “wrong number” calls that come in. In this day and age of saved numbers and links you can click online it’s hard to believe anyone is actually dialing a number, but it happens, and agents are always there to answer the call when it does.
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