10 Effective Real Estate Email Marketing Tips
There are tons of ways and places to market yourself as a real estate agent, but email marketing has to be one of the best
Real estate agents spend a lot of time in their cars! It’s not only a means of getting from one appointment to another, it’s also a mobile office, and pretty much a second home to many agents.
Unfortunately, a lot of that time is wasted sitting in traffic jams, driving long distances, or just going to back-to-back appointments all day. If only there were a way to make that time more productive…
A chauffeur to drive their car would be nice, but that’s not in the budget for most agents. But a self-driving car might be!
Okay, there are probably laws that would forbid an agent from doing any of these things, but let’s take a look at 8 things agents could do if they had a self-driving car and could truly put it on 100% auto-pilot:
No, that’s not a typo — those words are in the correct order! (Although, depending on the agent and their love life, a little Netflix and chill in the car might be appealing…) Agents get a lot of great recommendations from clients about shows they should binge, but they don’t have the time to watch an episode, let alone an entire series. If they had a self-driving car, they could finally see what all the rage is about with that Tiger King show!
Eating in their cars isn’t something new for agents; they probably eat more meals in their car than they do at home. But it’s usually something quick they can scoff down, or easy to eat while driving, like a granola bar. To have an actual leisurely meal (even if it’s fast food) while the car drives itself would be heavenly.
Agents are often up early and working late into the night, so they don’t get a lot of sleep. Not to mention all the things on their mind that keep them up at night once they do get to bed! The only thing better than a full belly, would be to loosen the belt after a nice meal, recline the seat, and take a power nap, while letting the car cruise to the next appointment.
Take a peek into the backseat of an agent’s car. There’s a good chance you’ll see brochures, files, half-full water bottles, empty energy drink cans, fast food wrappers, for sale signs, and probably some random paint cans from 1989 that a seller tried to leave behind so the buyers could do touch-ups, but the buyers refused to close until they were taken away, so they somehow ended up in the back seat of the agent’s car. Don’t judge! When you’re constantly on the go, things can really start piling up! A self-driving car could give an agent time to do some tidying between appointments, and make room for the trash another seller leaves behind on closing day.
It doesn’t matter if the market is hot or slow… when you find a house you want, your agent needs to get an offer written up and sent over to the listing agent ASAP to avoid losing it to another buyer! With a self-driving vehicle, your agent could whip out their laptop and crank out your offer the minute you leave the listing while gliding along to their next showing.
Agents need to respond promptly to anyone who calls them if they want to survive in this business, but they have to respond at the speed of light if it’s a lead that’s coming in off the Internet! People surfing the web looking to buy or sell a home want an immediate response. They’ll literally choose another agent just because they replied within a few minutes, rather than carefully choose the best agent to help them with their needs. Unfortunately, it’s kinda tough for an agent to respond when they’re driving, so a self-driving car could allow them to speedily respond as the car speeds along.
Agents can use the mileage they put on their cars as a write-off on their taxes… as long as it’s well-documented. Keeping track of the mileage doesn’t sound difficult, but it’s the kind of thing agents forget to do in the midst of a hectic work schedule. Sitting back and just watching the miles tick up on the odometer as the car drives itself would be a great reminder (and the perfect time) for them to jot down the information in their records so they aren’t scrambling to do it on April 15th each year.
Here’s a fun fact: real estate agents turn their heads and look at every single house they’ve ever sold in the past as they drive by them. (If you’ve ever been in the car with an agent, you know this, because they’ll also point them out and tell you they sold it…) But it’s just a quick peek, because they need to keep their eyes on the road. Having a self-driving car would allow an agent to take a long gaze at the houses they’ve sold over the years, and fondly remember all the times they spent with the particular client they helped buy or sell them.
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