10 Effective Real Estate Email Marketing Tips
There are tons of ways and places to market yourself as a real estate agent, but email marketing has to be one of the best
Searching for and successfully buying a home can be a long, sometimes stressful process, so working with an agent who has a sense of humor is such a bonus.
That’s not to say your agent needs to be a stand-up comedian! A sense of humor comes in many different forms, so don’t think you need an agent who can whip out puns, or have you rolling on the floor with one-liners.
Beyond just making all the time you spend together more enjoyable and memorable, here are 6 ways an agent with a sense of humor can come in handy during some pivotal moments of the home buying process:
There’s a saying about how pictures speak a thousand words, but sometimes the words they say are more flattering than the reality when it comes to photos of a house you see online. It can be deflating when it seems like so many houses you go see in person don’t live up to what you thought they’d be, and make you wonder if you’ll ever find a house you like.
So when you have an agent who can make fun of the wall-to-wall shag carpeting in a bathroom, or the closet filled with creepy dolls, it can lift you up when the home is letting you down, and get you through those moments of doubt.
If you look at enough houses, you’re bound to experience something awkward with a homeowner. Whether they overhear you making fun of their creepy doll collection, or you walk in on them naked in their shag-carpeted bathroom when you didn’t realize they were still home, an agent with a sense of humor can help defuse a potentially tense situation.
It doesn’t matter if you’re a first-time buyer, or have bought multiple homes, it’s not only understandable if you get nervous at some point during the process of buying a home, it’s almost expected! No matter what makes you nervous, an agent with a sense of humor can calm your nerves and help you feel comfortable making the best decisions even when you’re stressed.
Many buyers rely on their parents for financial help or just general advice and approval when it comes to buying a house, which means there comes a time when they’ll want to see the house you’ve fallen in love with. Unfortunately, they usually haven’t seen all of the other houses you saw that led to you knowing how great this one was in comparison, so they often come in with some less-than-helpful thoughts and advice, which can easily derail the purchase of your dream home.
Parents often see the agent as someone they need to protect their children from, which could lead to some insults and accusations if they feel the agent is trying to push you into a purchase. So having an agent with a sense of humor can make them feel at ease and allow your parents to have open conversation about their questions and concerns, giving you (and your agent) the ability to get them to give you their blessing on the house you want to buy.
Many people picture agents having to be aggressive, using a take-it-or-leave-it approach to negotiating. While that tactic might be useful at times, an agent with a sense of humor can often tip the scales in their clients’ favor during negotiations, simply because it makes other agents want to work with them.
Unfortunately, there are times when you might get bad news… Things like hearing that a seller accepted another buyer’s offer, major problems were found during the home inspection, mortgage issues, or closing delays can be so upsetting and make you want to throw in the towel.
But if you’re working with an agent who has a good sense of humor, they’ll be able to help you recover from even the most devastating news quickly, so you can get back in the swing of things in no time!
(Shh, our secret)
Show your sphere your an expert. We have over 1950 articles covering every real estate topic your audience will love.
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Become the bearer of good vibes!
Because hey, everyone loves to laugh!
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