How To Get Other Agents To Drink Your “Kool-Aid”
Let me take a stab in the dark here… You feel your company is the greatest, and everyone else should join too. Am I right?
Some people swear that the warm, inviting smell of freshly baked cookies is the secret scent to use when selling your home. Others say you can just burn a cookie scented candle if you don’t have the time to bake up a fresh batch.
But sometimes a house needs more than the wafting scent of a couple dozen cookies to overcome things that’ll turn off a potential buyer.
So we came up with 6 creative candle scents that don’t actually exist, but would be great to help sellers overcome some common issues if someone could craft the perfect paraffin!
No matter the condition, price range, or size of your house, a general rule of thumb is that you should declutter your house and make sure it’s clean before having buyers come through. But some sellers just can’t be bothered with the effort it takes to spiff up their house, making it hard for buyers to see past all of their stuff.
Caramel Clutter Butter would please the buyers’ nasal passages with hints of caramel and Nutter Butter cookies, just like their Grandma’s house-of-hoarding did back in the day. It wouldn’t hide the disarray, so much as accentuate it and conjure up feelings of home and family.
Whoever invented the “new car smell” needs to come out of retirement and make a candle that smells like a new house. This scent would ideally smell like new carpet, a fresh coat of paint, and the faint smell of sawdust. It could be used for houses that are older, outdated, or just plain dirty.
This made up scent would be like nothing you’ve ever sniffed. In fact, it’d be difficult for buyers to accurately pinpoint the exact scents, but they’d find themselves as oddly convinced as the seller that the asking price is spot on, even if it’s way off from the actual market value. Perfect for sellers who prefer to ignore a thorough in-person market analysis, and just go with a hunch and some hope when it comes to pricing.
The more days a house is on the market, the more it becomes “stale” and buyers begin to wonder if something’s wrong, and either avoid making an offer, or come in with a low-ball offer.
This candle would be perfect for sellers who listed their house for too high of a price and refuse to reduce their price, despite the fact that it’s been on for five months and there hasn’t been a single offer. The subtle misty air it creates will have buyers feeling like the house was just listed and won’t last (just like it says in the listing description at the seller’s request), and they’ll rush to make an offer before someone else beats them to it..
Many buyers want a big house with an open floor plan, which can be a problem if your house is best described as “cute and cozy.” But Make Mine A McMansion would be a scent designed to truly open up the nostrils of the buyer using ample amounts of eucalyptus, thus making the buyer feel like they’re in an open and airy environment.
If you simply tell buyers that there’s a lot of interest and you expect offers to be coming in, there’s a good chance they’ll doubt you or think you’re just trying to get them to make an offer — even if it’s the honest truth. They need to truly feel and sense that there are other buyers who want the house as much as they do.
Much like dogs who’ve peed on a hydrant to leave their mark, this candle fakes the scent of other buyers who want to claim the house as their own territory, but with a hint of mint.
(Shh, our secret)
Show your sphere your an expert. We have over 2000 articles covering every real estate topic your audience will love.
Position yourself as a real estate authority!
Real estate + topical events — the perfect match!
Become the bearer of good vibes!
Because hey, everyone loves to laugh!
Get our weekly email that makes communicating with your sphere on social actually enjoyable. Stay informed and entertained, for free.
Let me take a stab in the dark here… You feel your company is the greatest, and everyone else should join too. Am I right?
National Days used to be few and far between and were meant to mark the occasion of something truly special worth celebrating, and a lot
(How to Become the Go-to Source for Local Reporters When They Need a Real Estate Expert) When you see someone quoted or interviewed by a
Congratulations! You’ve selected a highly rewarding, super lucrative, and totally fun career in the oh-so-cool field of… real estate. If you’re brand new to this
Question: Have you seen the postcards most agents send out? BOOOR-ING! I’m pretty sure they make the prospects sleep-walk on their way back inside the
Depending on your situation, it may not take the full 30 minutes.
This reset password link has expired. Check the latest email sent to you.