How to Leverage Local Media to Promote Your Real Estate Business… for Free
(How to Become the Go-to Source for Local Reporters When They Need a Real Estate Expert) When you see someone quoted or interviewed by a
Looking for a home in the past few years has been difficult for almost all buyers. Even those who have all-cash offers, waive every contingency, and offer well over asking price have been losing out on their dream homes.
It’s been so frustrating that it can bring you to tears at times…literally!
According to this Yahoo article, over half of home buyers cry at least once during their home search. Some of those surveyed claim to have cried up to four times during the process! And just because some people weren’t brought to tears doesn’t mean they didn’t find the process stressful—90% of them said at least one aspect of it was stressful.
As stressful as the recent market has been, this isn’t a new issue. Buying a home always ranks as one of the most stressful life events in a person’s life. All you have to do is search the Internet and you’ll find articles like this one published by Housing Wire in 2018 (well before the current market conditions) citing home buying as one of the most stressful events in modern life.
This is why it’s so important to hire a real estate agent who can empathize with you and help you cope with the ups and downs throughout the process.
Fortunately (or unfortunately), while home buyers have to deal with the roller coaster of emotions during the time it takes to search for and successfully close on a home, real estate agents are on a never-ending roller coaster ride. So an agent is able to help give you perspective and hope that things will work out just fine—even when there are bumps in the road—because they go through it with other clients and on a personal level every single day.
That said, not all agents are able to cope with the stress themselves, or aren’t as sensitive to a buyer who may need a shoulder to cry on (literally or figuratively). Some agents get so emotional themselves, it’s hard for them to keep their cool when things go wrong. Others are so unemotional, that they may come across as uncaring about how upset you are when things throw you for a loop. That’s not to say they’re bad agents! They may very well be great at every other aspect of being an agent…just not at helping you through the emotional moments.
The Takeaway:
No matter when you decide to buy a home, or what the market is like at the time, the chances are you’re going to experience some stress, and maybe even a few tears. So, besides everything else you want to look for in an agent (like being a market expert, great negotiator, responsive, etc.) make sure the agent you hire is able to empathize with you.
That’s not to say you want an agent who bursts into tears with you! You want one that understands and feels for you, but can stay centered and calm enough to help you work through the emotions to make level-headed decisions. That way, you can shed tears of joy when you finally close on your home!
(Shh, our secret)
Show your sphere your an expert. We have over 1950 articles covering every real estate topic your audience will love.
Position yourself as a real estate authority!
Real estate + topical events — the perfect match!
Become the bearer of good vibes!
Because hey, everyone loves to laugh!
Get our weekly email that makes communicating with your sphere on social actually enjoyable. Stay informed and entertained, for free.
(How to Become the Go-to Source for Local Reporters When They Need a Real Estate Expert) When you see someone quoted or interviewed by a
It’s tough to land listings in any market, but when you’re smack dab in the middle of a market with low inventory, they’re like lassoing
Want a strong dose of reality? Are you sure? Because this is going to sting: In my opinion, the vast majority of agent Facebook pages
There are some things that you don’t want to learn by mistake. Not that I haven’t made some of these mistakes myself. But if I
At some point in their career, almost every agent either considers joining a team, or is asked to join one. It’s not the right move
Depending on your situation, it may not take the full 30 minutes.
This reset password link has expired. Check the latest email sent to you.