
Agents: How To Not Suck At Social Branding (even if you have the personality of a lockbox)
There’s no way around it… Now, more than ever, you’ve GOT to stand out as a real estate agent. To say our industry is over-saturated


Trying to pinpoint when a buyers’ market will happen is nearly impossible. It usually doesn’t happen overnight, and can even be difficult for economists to declare when it “officially” becomes a buyers’ market when one comes along.
But if you’re looking for some signs that a buyers’ market is on the way, here are 4 not-so-technical indicators to keep your eye on:
When you start seeing sign after sign on front lawns up and down the streets in a town, it’s a good sign that it’s either election season, or a good time to be a buyer! If you start seeing more “For Sale” signs, it’s a sign that a buyers’ market is on the way.
In the heat of a sellers’ market, buyers pretty much need to stop whatever they’re in the middle of and speed over to the house the minute a new listing hits the market, or risk losing the chance to make an offer. But once you feel comfortable waiting a few days, and driving the speed limit on your way to the appointment, it probably means that buyers are in the driver’s seat.
In a sellers’ market, the listing agent often goes from having a “Coming Soon” rider on top of their sign, immediately to an “Under Contract” one. But when you start seeing agents place a “Price Reduced” sign on more and more listings, it probably means that a buyers’ market is coming soon!
In a sellers’ market, buyers are often fighting over the one house they can afford to buy, regardless of what the condition is, or what features it has on their wish list. But once buyers find themselves in a position to rehash all of the houses they’ve seen, and pick the best one of the bunch over some appetizers and a cocktail, it may just mean it’s a buyers’ market…
(Shh, our secret)
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There’s no way around it… Now, more than ever, you’ve GOT to stand out as a real estate agent. To say our industry is over-saturated

LinkedIn has been around since 2002, quietly trucking along. It’s not a social media platform that you hear a whole lot of people talking about

Ideally, every client you work with would write you a heartfelt, glowing review…without being asked. But, alas, most don’t. It doesn’t mean they wouldn’t. But

If I’m not writing, I’m selling real estate. Sometimes, when I reveal this to my artsy writer friends, I get a look of surprise or

Social media has become the go-to marketing tool for many agents—mainly because it’s free and already part of daily life. You’re already scrolling, so posting
Depending on your situation, it may not take the full 30 minutes.
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