
How To Nurture Long-Term Real Estate Leads With Content Marketing
It hits you like a ton of bricks the first time you hear it could take months (or even years) for a real estate lead
When it comes to selling a house, the prevailing advice has always been to depersonalize your home and have neutral decor. That way your house will appeal to a broader range of buyers, and they can envision themselves living in the home, rather than you.
Some people take it to heart and you’d almost think the people who live there are straight out of a Crate and Barrel magazine, or wondering if anyone lives there at all, since there’s not a single picture anyone who lives there left on the walls or mantle! The reality is, most people don’t go to that extreme, but they’ll do their best to tone it down where they can, and make sure their house is as clean and presentable as possible.
But what should you do when you have a unique feature that really defines a space — and the people who live there — like a man cave or a she-shed? Are they a cool feature that’ll appeal to buyers, or will they scare potential buyers off?
If you have a dedicated space like this, you might think it’s something buyers will love, and probably even increases the value. Or, if someone doesn’t like it, they can just redo the room once they own it. All of those things may be true, but before you list your home, there are some pros and cons to marketing your home with such personalized retreats you should consider.
As you can see, there are potential upsides and downsides to having such a dedicated space in your home when selling. Before making a final decision, consult a local real estate agent familiar with your local market. They can provide valuable insights into how a man cave, a she-shed, or any other unique type of room will impact your home’s marketability and value in your specific market.
The Takeaway:
While a man cave or she-shed can be an exciting feature for certain buyers, it’s essential to weigh the pros and cons before deciding whether to keep it when selling your house. Understand that it might not appeal to everyone and could limit the potential buyer pool. On the other hand, it can act as a unique selling point for the right audience. Make sure to speak with a local real estate agent before listing your home to get their insight and advice about whether such a unique feature is a good thing to have in your specific market and price range.
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