The Secret Kardashian Formula Every Real Estate Agent Needs To Learn
When you’re starting or growing a real estate biz, it seems like everyone has advice. Some advice is good, like, “Share interesting content consistently!” Some
We’ve all been there. Standing in a long line at a busy coffee shop, stomach rumbling as you wait for a table at a popular restaurant, or holding on the phone as elevator music plays endlessly. You glance at your watch, shift from foot to foot, and start to wonder if it’s worth the wait. The line inches forward, and you weigh your options.
Maybe you stick it out, thinking you’re already invested this far. Other times, you hit that breaking point, throw in the towel, and move on. Either way, there’s a strange satisfaction in making the choice—even if it’s just to leave and grab a sandwich somewhere else.
There’s something empowering about deciding enough is enough. No one likes waiting for the unknown, and we’re often torn between patience and action. Sometimes walking away feels like the smartest move. Other times, persistence can pay off, and we’re glad we waited—whether it’s for that perfect table or a situation with bigger stakes, like buying or selling a home.
Real estate is full of these moments. Buyers and sellers alike face decisions where waiting feels endless and impatience starts to creep in. Should you hold firm and stay patient? Or cut your losses and move on? The challenge is knowing which is the right choice, especially when emotions run high and the stakes are significant.
According to a recent study, our brains have a built-in system that helps us decide whether to keep waiting or call it quits.
It’s more than simple patience or impulsivity. Different regions of the brain actually calculate the value of sticking it out versus walking away, adapting in real time as the situation unfolds. In other words, our brains are constantly performing mental math, weighing whether the reward is worth the wait.
Sometimes persistence is the right move, and sometimes quitting is the smartest decision. The key is knowing which path to take, which the study showed can take time for your brain to analyze in order to make accurate predictions and judgment calls.
In real estate, this decision-making process becomes even more challenging because it’s not something people tend to do frequently and emotions often come into play. Buyers and sellers need to evaluate when patience will pay off based upon little experience, and with a lot of money on the line.
There are times throughout the process that it can be tempting for both buyers and sellers to call it quits, when patience is actually what’s needed.
Here are common situations where sellers struggle to decide whether to wait or move on:
And here are some common scenarios where buyers grapple with the decision to wait or quit:
Those are just a few of the instances buyers and sellers respectively have to weigh the pros and cons of being patient—and there’s no absolute right or wrong answer that can apply to every situation, buyer, or seller.
The study on patience showed that our brains need time to evaluate whether waiting will pay off. But for buyers and sellers, real estate isn’t something they navigate often. Without experience, it’s easy to misjudge when to stick it out and when to pivot. That learning curve can be costly—both financially and emotionally.
Agents bring an objective point of view, grounded in experience and market knowledge, to help buyers and sellers make informed decisions in many ways, such as:
Whether it’s knowing when to wait, when to act, or when to try something different, an agent’s perspective can help you avoid costly mistakes.
The Takeaway:
Real estate is full of moments that test your patience. For buyers and sellers alike, it’s natural to feel torn between staying the course and making a change. Understanding when to wait and when to act isn’t easy—but it’s a decision that can make or break your real estate experience.
While persistence often pays off, knowing when to pivot is just as important. A trusted real estate agent can provide the clarity, experience, and guidance you need to navigate these moments with confidence. After all, real estate isn’t just about patience; it’s about making the right moves at the right time.
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