
Most Real Estate Agents Use Content Marketing Backwards. Here’s How You Can Flip the Script
Depending on who you ask, content marketing is either the oldest trick in the book… or the next big thing. It’s been called everything from


Selling real estate can sure make for a hard-knock life. From offer rejections, to homes not appraising, to financing falling through (and everything in between), it’s not all rainbows and unicorns for Realtors.
And don’t get me started about short sales. Sheesh! They have more red tape than a Hallmark at Christmas time. The closing process is about as fast as a herd of turtles stampeding through peanut butter. That’s why Realtors need to unwind from time to time. For some, that includes a nice, refreshing drink with a modest amount of “liquid-relaxation”.
Here’s a video showing how you can make a “Short-sale cocktail”. Cheers!
Pro tip: If any client or prospect ever says any of these 10 things to you, feel free to double up on the vodka.
(Shh, our secret)
Show your sphere your an expert. We have over 2100 articles covering every real estate topic your audience will love.
Position yourself as a real estate authority!
Real estate + topical events — the perfect match!
Become the bearer of good vibes!
Because hey, everyone loves to laugh!
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Depending on who you ask, content marketing is either the oldest trick in the book… or the next big thing. It’s been called everything from

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“Normal” people often ask me, “Cathy, could I make it if I’m not genetically predisposed to being a Realtor as you were?” Heredity did play

There are tons of ways and places to market yourself as a real estate agent, but email marketing has to be one of the best
Depending on your situation, it may not take the full 30 minutes.
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