
How To Get Other Agents To Drink Your “Kool-Aid”
Let me take a stab in the dark here… You feel your company is the greatest, and everyone else should join too. Am I right?
For the past few years, homebuyers have been waiting for a sign that home prices might finally start coming down.
Well, after years of sky-high home prices, bidding wars, and homes selling within hours, there are signs that the market is finally shifting in favor of buyers. While we’re not seeing a dramatic drop in prices, recent data shows that homes are now selling for about 2% below asking price on average—a welcome change after years of sellers having the upper hand.
This may not sound like much at first glance, but for buyers, it’s a big deal. Home prices aren’t “crashing,” but buyers now have something they haven’t had in a long time: leverage. And if you know how to use it, you can land a better deal than you would have just a year or two ago.
Thanks to a combination of rising inventory levels and a slight softening in demand, the playing field is shifting. According to Redfin’s analysis on homebuyers paying under the list price, this 2% average discount is more than just a number. It reflects a broader change in dynamics where buyers are seeing several other advantages, such as:
While the market has softened, it’s important to stay realistic. Not every home will sell for below asking price, and some homes are still getting multiple offers. Here are a few scenarios where you still might not be able to negotiate the price of the home below asking price:
It’s difficult to say whether the spring market will bring an increase in buyer activity, which could easily shift the momentum back in the favor of sellers, so this might be a momentary opportunity. If you want to capitalize on the market trending down, make sure to start looking now for homes where the seller may be more willing to accept a lower offer.
Here are some tips for finding them:
The Takeaway:
The market is finally shifting in favor of buyers—just a little, but enough to make a real difference. While home prices aren’t plummeting, they are selling for about 2% below asking price on average, giving buyers some much-needed leverage. That means less competition, more time to make decisions, and a better chance to negotiate on price, repairs, and terms.
But not every home will be up for grabs at a discount. Well-priced, move-in-ready, or highly desirable homes can still attract multiple offers. If you’re looking for a deal, focus on homes that have been sitting on the market, are overpriced, or need a little TLC. And don’t forget: negotiation isn’t just about price. Sellers may be willing to offer concessions, so work with a great agent who knows how to spot opportunities and negotiate the best deal for you.
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