
Agents: How To Not Suck At Social Branding (even if you have the personality of a lockbox)
There’s no way around it… Now, more than ever, you’ve GOT to stand out as a real estate agent. To say our industry is over-saturated
For those who think the real estate grind slows down in the cold, think again. Winter doesn’t stop buyers, sellers, or agents—it just makes the process a lot more… interesting.
To be fair, it’s certainly not as extreme as some jobs can be in the extreme cold! But when the temperature drops to face-numbing levels, even the simplest of real estate tasks can turn into unexpected adventures.
Here’s a peek at 3 surprising things agents have to deal with when it’s bone-chilling cold outside:
Years ago, agents had to fumble with combination dials like they were cracking a safe in the Arctic in order to access the keys to a house. Fortunately most lockboxes work electronically now, but sometimes the key dispenser gets frozen in place which can take a fair share of banging from a nearby rock in order to get it to budge.
But even then, the fun isn’t always over… Sometimes the key is frozen inside the lockbox and you have to chisel it out of a block of ice!
When front yards freeze, good luck getting “for sale” signs in or out of the ground! New listing? That “For Sale” sign isn’t going anywhere. Closing day? The buyers may be stuck gazing at that sign on their front lawn until the first signs of spring.
However, there are some weathered agents (pun intended) who actually carry around drills in order to make starters holes for their signs.
Agents often have to show bank-owned homes that are completely vacant and have the utilities turned off because they were foreclosed. Somehow these houses can feel even colder than it is outside! The upshot is that it can actually make it seem tolerable outside… at least for a few minutes.
(Shh, our secret)
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There’s no way around it… Now, more than ever, you’ve GOT to stand out as a real estate agent. To say our industry is over-saturated
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The Internet has really leveled the playing field for real estate agents. Years ago you needed a hefty marketing budget to be able to get
Hey there, Real Estate friend – I know Facebook can really burn your biscuits, but… Don’t throw in the towel just yet. Your business page
Most people looking for info on how to become a real estate agent are just wanting to learn how to get licensed and, ultimately, “hired”
Depending on your situation, it may not take the full 30 minutes.
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