
How to Leverage Local Media to Promote Your Real Estate Business… for Free
(How to Become the Go-to Source for Local Reporters When They Need a Real Estate Expert) When you see someone quoted or interviewed by a
Pin
You’ve probably heard lots of people scurrying to find solar eclipse glasses.
There’s going to be quite a few people who simply can’t get a pair in time for the eclipse.
People waited too long to get them. Perhaps because they weren’t entirely in tune with how rare, and how big of an event the eclipse is.
But also because they underestimated the supply, availability, and accessibility of the glasses compared to the demand for them.
Who’d have thought they’d be about as rare as the eclipse itself?
This is similar to something seen in real estate…
When people hear there’s a great house on the market, they often wait to go see it or make an offer…until it’s too late to do anything about it.
By the time they motivate, the house has been scooped up by another buyer, and often there were even more buyers who were trying to buy it, but lost out.
The solar eclipse glasses were practically “a dime a dozen”. They were all basically the same, inexpensive, and plenty to go around…yet still not enough for everyone who wanted a pair.
Houses, on the other hand, are often one-of-a-kind…
…which makes it all the more likely that if you hesitate even the slightest bit, you’re going to miss your opportunity.
Lots of people won’t be able to look directly at the eclipse, since they don’t have the glasses. They’re going to miss the rare opportunity. There will be disappointment.
But even though they’re rare, another one will occur fairly soon in the U.S in about 7 years. Or, you can see one in a mere 2 years in other parts of the world.
They’re still rare, no matter how you cut it. But you can see an eclipse at other times if you’re willing to travel.
Same thing goes for houses…
If you lose out on a house because you hesitated, it’s disappointing, but it’s not the only opportunity you’ll have.
In fact, you could probably find a similar house to the one you like pretty soon after losing the one you had your eye on…if you’re willing to travel.
But most people want to find the house of their dreams where they live, not somewhere else.
So don’t miss your opportunity when you see the perfect house, in the perfect location. Jump on it. Otherwise, you may be waiting a while for the next one to appear.
Agents: Share articles like these with YOUR branding on them. Click here to learn about the Lighter Side’s “Inner Circle”.
(Shh, our secret)
Show your sphere your an expert. We have over 2000 articles covering every real estate topic your audience will love.
Position yourself as a real estate authority!
Real estate + topical events — the perfect match!
Become the bearer of good vibes!
Because hey, everyone loves to laugh!
Get our weekly email that makes communicating with your sphere on social actually enjoyable. Stay informed and entertained, for free.
(How to Become the Go-to Source for Local Reporters When They Need a Real Estate Expert) When you see someone quoted or interviewed by a
National Days used to be few and far between and were meant to mark the occasion of something truly special worth celebrating, and a lot
Every agent needs a lead list. They are compilations of prospects you can reach out to when you are trying to drum up business. They
Crazy title for an article, right? I know. Stick with me, though. I promise this isn’t some sort of “clickbait.” There’s a powerful message if
As much as the frantic pace of a “hot” market creates a lot of headlines and excitement, they’re not actually the best of times for
Depending on your situation, it may not take the full 30 minutes.
This reset password link has expired. Check the latest email sent to you.