
Most Real Estate Team Leaders Are Losing Out on Business by Making This Simple Marketing Mistake
Being a team leader can be like being a bird bringing back food to feed a nest full of hungry babies. Without you feeding leads
For the past few years, homebuyers have been waiting for a sign that home prices might finally start coming down.
Well, after years of sky-high home prices, bidding wars, and homes selling within hours, there are signs that the market is finally shifting in favor of buyers. While we’re not seeing a dramatic drop in prices, recent data shows that homes are now selling for about 2% below asking price on average—a welcome change after years of sellers having the upper hand.
This may not sound like much at first glance, but for buyers, it’s a big deal. Home prices aren’t “crashing,” but buyers now have something they haven’t had in a long time: leverage. And if you know how to use it, you can land a better deal than you would have just a year or two ago.
Thanks to a combination of rising inventory levels and a slight softening in demand, the playing field is shifting. According to Redfin’s analysis on homebuyers paying under the list price, this 2% average discount is more than just a number. It reflects a broader change in dynamics where buyers are seeing several other advantages, such as:
While the market has softened, it’s important to stay realistic. Not every home will sell for below asking price, and some homes are still getting multiple offers. Here are a few scenarios where you still might not be able to negotiate the price of the home below asking price:
It’s difficult to say whether the spring market will bring an increase in buyer activity, which could easily shift the momentum back in the favor of sellers, so this might be a momentary opportunity. If you want to capitalize on the market trending down, make sure to start looking now for homes where the seller may be more willing to accept a lower offer.
Here are some tips for finding them:
The Takeaway:
The market is finally shifting in favor of buyers—just a little, but enough to make a real difference. While home prices aren’t plummeting, they are selling for about 2% below asking price on average, giving buyers some much-needed leverage. That means less competition, more time to make decisions, and a better chance to negotiate on price, repairs, and terms.
But not every home will be up for grabs at a discount. Well-priced, move-in-ready, or highly desirable homes can still attract multiple offers. If you’re looking for a deal, focus on homes that have been sitting on the market, are overpriced, or need a little TLC. And don’t forget: negotiation isn’t just about price. Sellers may be willing to offer concessions, so work with a great agent who knows how to spot opportunities and negotiate the best deal for you.
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Being a team leader can be like being a bird bringing back food to feed a nest full of hungry babies. Without you feeding leads
This article was published on April 5, 2013 by Amy Curtis and is being republished with her permission. With the spring market underway, my days
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