
Most Real Estate Agents Use Content Marketing Backwards. Here’s How You Can Flip the Script
Depending on who you ask, content marketing is either the oldest trick in the book… or the next big thing. It’s been called everything from


The way we buy homes has changed a great deal over the past couple of decades. Whereas once you would’ve had to look at the Real Estate section of the local paper and set up appointments to view houses, today you can actually see pictures of all the available properties with a few mouse clicks.
But some people are better than others at capturing the magic of a home through pictures. I mean, what were these people thinking?
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Depending on who you ask, content marketing is either the oldest trick in the book… or the next big thing. It’s been called everything from

As the saying goes, you shouldn’t judge a book by its cover. But when you’re hiring a real estate agent, it can be easy to

Social media is a blessing and a curse for real estate agents. It has made it so much easier (and less costly) to stay in

Question: Have you seen the postcards most agents send out? BOOOR-ING! I’m pretty sure they make the prospects sleep-walk on their way back inside the

Photograph by Nicolás García Photography is one of the most important aspects of a real estate listing. A property with stunning photos will generate more
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