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Almost 25% of Agent Testimonials Found to Be Written by AI (Here’s How to Use That to Your Advantage)

Most Real Estate Agents Use Content Marketing Backwards. Here’s How You Can Flip the Script

Why AI Can’t Be Funny—and Why That’s Great News for (Some) Real Estate Agents

7 Real Estate Photo Tricks That Aren’t Fooling Anyone

20 Ways to Build a Lead List from Absolute Zero if You’re a New Agent

5 Examples of Timeless, Evergreen Content Every Real Estate Agent Should Use in Their Marketing

How to Leverage Local Media to Promote Your Real Estate Business… for Free

The Dark Side of ChatGPT: How Relying on AI for Your Real Estate Content Can Backfire

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12 Memes That’ll Explain Why Your Real Estate Agent Might Look a Little Tired

6 New Year’s Resolutions Your Real Estate Agent Might Be Making

How Do YOU Pronounce REALTOR®?! (9 Memes to Help You See if You’re Saying It Right)

10 Real Estate Memes that Only Coffee-Loving Agents Can Appreciate

21 Bite-Sized Real Estate Tips That’ll Make You a Better Home Buyer

14 Bite-Sized Real Estate Tips That’ll Help You Sell Your Home Fast and for Top Dollar

14 Memes That Show the Fitness Struggle Is Real for Real Estate Agents

7 Memes That Reveal What Real Estate Agents Are Secretly Thankful for on Thanksgiving

If You Love Pie Charts, You’ll Love These Real Estate Memes!

11 Real Estate Memes You Need to See If You’re Addicted to HGTV

8 Real Estate Memes That’ll Actually Make You Smarter about Your Credit

8 Memes You Need to See Before Asking Your Real Estate Agent to Lower Their Commission

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Becoming an “Accidental Landlord” Doesn’t Have to Be an Accident Waiting to Happen

Some Home Sellers Are Listing for $1 — Why You Might Not Want to Follow Their Lead

Selling Your House over Asking Price Isn’t a Given Anymore—Here’s How to Improve Your Odds

Waiving Home Inspections: Just Because Other Buyers Are Doing It, Doesn’t Mean You Have to (Or Should)

6 Surprising Professions That Unlock Special Mortgage Perks Despite Student Debt

Why Waiting for 3% Rates to Come Back Around Could Cost You as a Homebuyer

If You’re Selling Your Home Soon, Don’t Let the Word ‘Concession’ Scare You

Selling Your Home? Here’s Why More Deals Are Falling Apart (And How to Keep Yours on Track)

Is Paying More for an Updated Home Worth It? Here’s How to Decide

Are “ADUs” Your Ticket to Smaller, More Affordable Housing?

Feel like Buying a Home Takes Too Long? 8 Common Buyer Mistakes That Drag Out the Home-Buying Process

Too Many Homes for Sale, or Not Enough? Making Sense of Recent Headlines for Home Buyers

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Real estate marketing

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About Us
Our Story
Real Results
“Snacks” Newsletter
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Member Support
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Contact Us

Lighterside is all you need to become the agent your sphere thinks of first. We have all the marketing materials you need to establish and build strong client relationships.