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20 Ways to Build a Lead List from Absolute Zero if You’re a New Agent

5 Examples of Timeless, Evergreen Content Every Real Estate Agent Should Use in Their Marketing

How to Leverage Local Media to Promote Your Real Estate Business… for Free

The Dark Side of ChatGPT: How Relying on AI for Your Real Estate Content Can Backfire

Most Real Estate Team Leaders Are Losing Out on Business by Making This Simple Marketing Mistake

Take Your Word-Of-Mouth Real Estate Marketing to the Next Level by Teaming up with a Local Influencer

LinkedIn Can Be a HUGE Source for Real Estate Leads (If You Post the Right Content…)

Real Estate Agent Marketing on a Budget—Affordable Ideas From $0 to $50 per Month

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12 Memes That’ll Explain Why Your Real Estate Agent Might Look a Little Tired

6 New Year’s Resolutions Your Real Estate Agent Might Be Making

How Do YOU Pronounce REALTOR®?! (9 Memes to Help You See if You’re Saying It Right)

10 Real Estate Memes that Only Coffee-Loving Agents Can Appreciate

21 Bite-Sized Real Estate Tips That’ll Make You a Better Home Buyer

14 Bite-Sized Real Estate Tips That’ll Help You Sell Your Home Fast and for Top Dollar

14 Memes That Show the Fitness Struggle Is Real for Real Estate Agents

7 Memes That Reveal What Real Estate Agents Are Secretly Thankful for on Thanksgiving

If You Love Pie Charts, You’ll Love These Real Estate Memes!

11 Real Estate Memes You Need to See If You’re Addicted to HGTV

8 Real Estate Memes That’ll Actually Make You Smarter about Your Credit

8 Memes You Need to See Before Asking Your Real Estate Agent to Lower Their Commission

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news and trends

Selling Your House over Asking Price Isn’t a Given Anymore—Here’s How to Improve Your Odds

Housing Market Panic? Why You Shouldn’t Believe Every Headline (Or Chart) You See Online

Are “ADUs” Your Ticket to Smaller, More Affordable Housing?

Too Many Homes for Sale, or Not Enough? Making Sense of Recent Headlines for Home Buyers

8 Funny (But Kinda Legit!) Reasons to Buy a House Instead of Having a Wedding

5 Tips for Managing Your Children’s Emotions When Selling the Family Home

Builders Are Ditching Hallways! (Could These 6 Home Features Be Next?)

If You Feel Stuck Renting a Place to Live, “Rentvesting” Might Be Your Ticket to Homeownership

Two of the Best Days of the Year to Sell Your House Are in the Last Week of May

3 House Hunting Tips for the 26% Of Homebuyers Planning to Buy in Another Part of the Country This Year

Baby Boomers Are about to Be Your Best Chance at Becoming a Listing Agent

How to Leverage Local Media to Promote Your Real Estate Business… for Free

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Real estate humor
Real estate marketing

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About Us
Our Story
Real Results
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Submit Your Story
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Contact Us

Lighterside is all you need to become the agent your sphere thinks of first. We have all the marketing materials you need to establish and build strong client relationships.